YouTube Blog

  • Camila Cabello: 'Made in Miami.' A behind-the-scenes look at the 'Havana' star conquering the globe
    YouTube is proud to present Camila Cabello’s “Made in Miami,” an Artist Spotlight Story created in collaboration with the rising superstar that gives an intimate and personal look at her journey, from arriving in Miami to topping the global charts.

    Directed by Tabitha Denholm and released today on YouTube, “Made in Miami” is the story of Camila Cabello's path from arriving in Miami as a kid, carrying nothing but a backpack and a few toys, to becoming a global star with over 2.5 billion combined YouTube views and the biggest record in the world.

    Boldy striking out on her own this year to follow her dreams, breakout artist Camila Cabello released a stunning debut solo album and created her iconic music video for “Havana,” a global smash which has garnered well over a billion views across YouTube since its release.

    The unstoppable hit has been the #1 song on the YouTube Music Global Top 100 for every week of 2018 and earned massive views in countries including the United States (332 million), Brazil (132 million), the Philippines (120 million), Mexico (100 million), the United Kingdom (91 million) and Germany (72 million). Cabello’s hit is currently the most-viewed track of 2018 on YouTube, both globally and in over 30 individual countries.

    “I knew I wanted to make a song called 'Havana' to honor my heritage — it's a love letter to that,” Camila Cabello explains in her Artist Spotlight Story “Made in Miami.” “I’m super proud to represent the Latin community and just super proud of my family and their story, and of who I am.”

    Born in Cuba and raised in Miami, Camila gravitated to singing at an early age, eventually turning to YouTube to help build her audience. “Something clicked for me where I was like — this is a way to get into the singing thing, because you don’t need to have money to post a YouTube video.”

    Uploads like her rendition of Demi Lovato's Skyscraper” followed, foreshadowing the singer’s future success on and off the platform. “I would get, like, two comments, and I would be like, 'Oh my God!'” Camila explains of those early videos. “Posting those covers on YouTube definitely gave me a little bit more confidence.”

    This led to her audition on Fox's talent competition “The X Factor,” which of course led her to being selected as a member of the vocal group Fifth Harmony. Their brassy single “Worth It” became the first video by a girl group to reach a billion views, while runaway hit “Work from Home” became YouTube's most popular video of 2016.

    With the courage and talent to strike out on her own, she left the the group to write and produce her solo debut “Camila.” It is the video for the aforementioned “Havana” that best encapsulates Camila’s transformation to a global superstar.

    “She wanted to tell a story,” explains Lyor Cohen, YouTube's Global Head of Music of her video for “Havana.” “She was able to weave that story into her music video, showing how much creativity people can have on YouTube.”

    For Camila, it is all part of the ongoing journey. “My family’s attitude of never setting limits on yourself,” the singer explains in “Made in Miami.” “That’s literally the reason there’s a camera here right now.”

    “Made in Miami” captures Camila’s story with intimate videos and insights into an artist stepping out onto the world’s stage to tell her story on her own terms, and the world may never be the same.

    “Our Artist Spotlight Stories are intimate and personal portraits of artists that give them the unique opportunity to share these special moments with fans,” added Cohen. “‘Made in Miami’ is just that.”

    For more on Camila Cabello, stream her Artist Spotlight Story “Made in Miami” on YouTube now and tune into her livestream Q&A about the film with fans at noon ET.

  • Updates to YouTube Live streaming
    Together, we've experienced the biggest music, sports, science, culture and gaming events unfold live on YouTube. Now we’re introducing more ways to watch live videos and interact with your community in real time.

    Catching up on the latest

    Live chat plays a key role in creating connections between creators and their community. Today we are starting to roll out chat replay to YouTube, so you can follow the conversation even after a live stream is over. Live chat replays will show up alongside the video, exactly as it appeared live.

    Making live streams more accessible

    We launched automatic captions back in 2009, and since then, we’ve auto-captioned a staggering 1 billion videos. We’re now bringing English automatic captions to live streams.

    When professionally provided captions aren’t available, our new live automatic captions provide creators a quick and inexpensive way to make live streams accessible to more people. With our live automatic speech recognition (LASR) technology, you’ll get captions with error rates and latency approaching industry standards. We'll roll this out in the coming weeks, and will continue to improve accuracy and latency of automatic captions.

    More fun features for live streamers

    Creators can now add a location tag to their mobile live streams and video uploads and share all their favorite hot spots with viewers. You can explore other videos with the same location tag by simply clicking on it. You can also use the location filter on the search results page to find other videos from a specific spot.

    Last year, we introduced a way for Super Chats to trigger real life events. Now creators can set this up for their channels using IFTTT (If This, Then That). Over 600 internet-connected services and devices (like lights, pet feeders and confetti cannons!) can be connected to Super Chat. Super Chat is already available on desktop and Android devices, with support for iOS devices rolling out starting today.

    With live streams, you’ve found more intimate and spontaneous ways to share your thoughts, lives, and creativity. Take these features for a spin and show us your world!

    Kurt Wilms, Live Video Product Lead, recently watched "Falcon Heavy Test Flight."

  • It’s time to turn up the music: Watch The BRITs LIVE with Ed Sheeran, Dua Lipa, Stormzy, and Justin Timberlake on YouTube
    Do you remember the BRITs, where Ed Sheeran famously brought Stormzy out to perform, Adele showed us that she doesn’t like being rushed, and Ginger Spice unveiled her iconic Union Jack dress? It’s almost time for the action to begin again as the excitement of The BRIT Awards 2018 is almost upon us. What memorable pop culture moments will this year bring?

    We’re letting you in on all the fun as we’re streaming the BRITs right here live for the fifth year running. Just tune in at on whatever screen you find yourself closest to: mobile, tablet or TV, on February 21 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT. (If you’re in the U.K., you can catch up on performances after the show).

    YouTube star and music sensation, Conor Maynard is hosting the livestream alongside none other than BBC Radio 1Xtra’s Yasmin Evans. The pair will share all sorts of behind-the-scenes gossip from the show live, so you won’t want to miss it on the night.

    This year, nominated stars like Dua Lipa, Stormzy and Ed Sheeran - who got their start on YouTube - are set to grace the main stage, so you’ll want to keep your eyes peeled for brilliant renditions of their hits. And as British hitmakers are not just popular at home, their BRIT performances will be beamed on YouTube to their massive followings abroad. ...

    Comedian Jack Whitehall will bring his hilarious antics to the party as host of the BRITs, too, so there’ll be plenty of laughs to go with the great music.

    Livestream host Conor Maynard said: “I’m super excited to be hosting The BRITs coverage on YouTube. My career started on YouTube, so it feels great to be doing something on YouTube and the BRITs. Can’t wait to have an awesome night!”

    Geoff Taylor, Chief Executive of The BPI & BRIT Awards said: “We are delighted to be streaming The BRITs live to fans all around the world with our partner YouTube, for a fifth successive year. We are thrilled to have such popular and talented hosts.”

    After the show, you’ll find performances from the artists on a YouTube playlist for you to relive and rewatch, plus further catch-up content on the BRITs channel. So, tune in at on February 21 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT for unforgettable performances and must-see shenanigans.

    -- The YouTube Music Team

  • YouTube TV’s got game on Valentine’s Day: more channels and markets
    Last year we launched YouTube TV, the best way to enjoy cable-free live TV, and we’ve been working hard to make it better every day. Today we are excited to wish all our members an extra Happy Valentine's Day by bringing more of the networks you love to YouTube TV, including TNT, Adult Swim, TBS, CNN, Cartoon Network, truTV, Turner Classic Movies and more!

    That’s great news for everyone, from Anderson Cooper addicts to Rick and Morty binge-watchers, and everything in between. Now you can also get breaking news from CNN, watch cable’s #1 new drama series The Alienist on TNT, catch up on TBS’s hit comedy series The Detour, check out the popular kids series Teen Titans Go!, and enjoy the new season of truTV’s Impractical Jokers - all included now with your YouTube TV membership.

    For sports lovers in particular, we’ve got you covered: you now have access to March Madness and you can watch nationally televised NBA games, NBA All-Star weekend, NBA Playoff games, MLB Postseason games, the PGA Championship and soccer from the UEFA Champions League.

    But wait, there’s more! We’re thrilled to announce that we’re soon adding NBA TV, the league’s 24-hour network, and MLB Network, Major League Baseball’s award-winning 24/7 TV network, to the YouTube TV base package. And in the coming months, you’ll also be able to watch NBA League Pass, the league’s premium out-of-market live game service, or MLB.TV, the longest running sports streaming service in the U.S., for an extra fee. Game on!

    It would break our hearts for you to miss out on the action, so in the coming weeks, YouTube TV is also expanding to all top 100 U.S. markets! While we started out in just five markets and expanded to over 80 from there, we’re thrilled to announce that we are taking YouTube TV to over 85 percent of U.S. households, with the most live local broadcast stations in markets where YouTube TV is available. New markets include: Lexington, Dayton, Honolulu, Richmond, Mobile, and Syracuse. Check out here if YouTube TV is available in your city.

    We will be increasing our price to $40/month on March 13 for new members. However, if you are already a member or sign up before March 13, we are keeping your original price of $35/month.

    YouTube TV offers cable-free live TV through a simple and easy experience that’s built from the ground up for the 21st century. It includes:
    • Over 50 networks, including ABC, CBS, FOX, NBC, plus popular cable networks like TNT, TBS, CNN, ESPN, AMC, and FX, and local sports networks from NBC Sports, FOX Sports, and NESN in select markets.
    • Ability to watch on any screen - mobile, tablet or computer - and easily streamed to your TV with apps built for Roku (new!), Apple TV (new!), Xbox One, Android TVs and Samsung and LG 2016 and 2017 smart TVs; and Chromecast, Chromecast built-in TVs, and AirPlay through Apple TV.
    • A cloud DVR, with no storage space limits that travels with you within the United States so you can stream recordings on any device, whenever and wherever you want. It enables you to record live TV and never run out of storage space, plus record shows simultaneously, without using precious data or space on your phone. Your programs are stored for nine months.
    • Six accounts per household, each with its own unique recommendations and personal DVR with no storage space limits.
    • Half the cost of cable with zero commitments. A YouTube TV membership is only $35 a month (if you sign up before March 13) and there are no commitments – you can cancel anytime.
    So hop on the couch with us, fire up the TV remote and let’s celebrate the best way to watch cable-free live TV together. Happy Valentine’s Day, YouTube TV members! We’re having so much fun in our new relationship and are committed to making YouTube TV the live TV experience you’ve been waiting for. And if you are not a member, remember to join by March 13 to experience the new live TV service everyone’s talking about for only $35/month.

    What can we say, YouTube TV is a cheap date :) Enjoy the game!

    Posted by Heather Moosnick, Director of Content Partnerships, YouTube TV, who will be rooting for Team Curry #30 this Sunday in the NBA All-Star Game on TNT live on YouTube TV.

  • Bundle up and tune in: Get inspired for the Winter Olympics with YouTube
    The Winter Olympics in Pyeongchang, South Korea, will bring together athletes from all corners to compete in 102 events across 15 sports.

    Starting February 8, if you miss a competition, you can watch select Olympic Winter Games video highlights from official Olympic broadcasters on YouTube in more than 80 countries around the world including from NBCUniversal (USA), BBC (UK), NHK (Japan), France TV (France), and Eurosport (Rest of Europe). In the U.S., YouTube TV will also show NBCUniversal’s live coverage of the Olympic Winter Games, and in India, Pakistan, Bangladesh, Sri Lanka, Bhutan, Maldives and Nepal, the Winter Games will be for the first time live and free on the Olympic Channel on YouTube.

    YouTube holds a treasure trove of content to get you excited for the 2018 games. Learn about the games, go behind the scenes, brush up on your figure skating facts, and get up to speed on the stories to watch.

    In fact, in 2017, people tuned in to watch many sports on YouTube, with ice hockey receiving the most views among all Winter Olympics sports, followed by figure skating. In the battle of skiing vs. snowboarding, skiing takes the bronze, overtaking snowboarding for the #3 spot.

    While some sports are globally popular, there are some interesting cultural differences when examining each country’s top sport compared to the global average. In host country South Korea, speed skating is 10x more popular than in the rest of the world, while in Norway - which leads the all-time medal table - skiing is king. And does latitude make a difference? Southern Hemisphere countries tend to prefer bobsleigh, luge and curling, while countries up north like Canada and Russia love hockey.

    And to get in the spirit, do as the locals and shout “Fighting (화이팅)!” for your home team. ... 

    Tomos Grace, Head of Sports for YouTube EMEA, recently watched Wales in the Six Nations.

  • That’s a wrap! See you in Atlanta in 2019
    It was a nail biting matchup with the underdogs prevailing in a game that came down to the last second.

    Hundreds of thousands of people made their way to the Twin Cities this past Sunday to catch the action live. But for the millions of you that weren’t there in person, you haven’t missed the chance to watch and rewatch the Big Game’s always-entertaining slate of ads on YouTube.

    On YouTube, fans engage with the Big Game well before the kickoff and long after the last touchdown. We saw over a 16 percent increase in viewership of Big Game ads on YouTube this year, with viewership on Living Room devices increasing by 52 percent.1 In fact, one in every eight Big Game ads on YouTube watched on Sunday were watched on Living Room devices.2

    For the 11th year, fans turned to YouTube AdBlitz to watch, cheer, and share their favorite ads. This year, we expanded AdBlitz to include even more content beyond ads for fans to enjoy -- like top football content, custom creator videos from ThreadBanger, Wong Fu Productions, devinsupertramp, and more.

    The cheers and in-hub views of the ads in AdBlitz have now been counted, and … drumroll … it’s time to reveal the three ads that came out on top. The battle for these top spots was fierce this year with 80+ brands participating in AdBlitz, and more fans visiting the site than ever. In fact, in just two days, AdBlitz site traffic this year exceeded total AdBlitz traffic during the entire Big Game week last year.

    The AdBlitz 2018 fan favorites are: Amazon Alexa, Bud Light, and Groupon!

    Amazon’s Big Game ad takes the top spot. In this hilarious ad, Alexa loses her voice and counts on a star-studded team including Cardi B and Gordon Ramsay to come to her rescue.

    Bud Light’s “The Bud Knight” came in second among AdBlitz fans, bringing their well-known Dilly Dilly creative to the Big Game with the introduction of the “Bud Knight.”

    In third, Groupon and Tiffany Haddish join forces to let you know that every time you use Groupon in your neighborhood, you’re supporting local businesses.

    The Big Game may be over, but you can visit YouTube AdBlitz at any time to watch and rewatch all the top videos from this year’s event. After you’ve watched the ads, test your knowledge of the Big Game's most popular spots and YouTube trends with Deja:View trivia. Play now!

    Meredith Bailey, YouTube Product Marketing Manager, recently watched "Pink Belts Out the National Anthem! | Super Bowl LII NFL Pregame.”

    1 YouTube Internal Data, U.S., February, 2018
    2 YouTube Internal Data, U.S., February, 2018

  • Greater transparency for users around news broadcasters
    A big goal for us in 2018 is to provide greater transparency across the board to our community of creators, advertisers, and viewers. In one small step towards that commitment, today we will start rolling out notices below videos uploaded by news broadcasters that receive some level of government or public funding. Our goal is to equip users with additional information to help them better understand the sources of news content that they choose to watch on YouTube.

    We’re rolling out this feature to viewers in the U.S. for now, and we don’t expect it to be perfect. Users and publishers can give us feedback through the “send feedback” form. We plan to improve and expand the feature over time.

    The notice will appear below the video, but above the video’s title, and include a link to Wikipedia so viewers can learn more about the news broadcaster.

    News is an important and growing vertical for us and we want to be sure to get it right, helping to grow news and support news publishers on YouTube in a responsible way. This work follows a series of changes we made throughout 2017 to better surface authoritative news content. In 2017, we launched a “Breaking News” shelf on the home page to prominently surface news after a major event and a “Top News” shelf in YouTube search results to highlight news from authoritative sources for news-related queries.

    This notice on publishers receiving public or government funding, though still in its early stages, not only carries forward our work in this area through 2017, but represents one of many more steps we will take throughout 2018 to improve how we deliver news content on YouTube.

    Geoff Samek, Senior Product Manager YouTube News, recently watched "The Oxford comma's unlikely origin."

  • #CreateBlackHistory: Celebrating Black History Month with YouTube.
    Over the past year, we’ve seen historic examples of “firsts” in so many different areas of society and Black History literally being made every single day. This month, and every month, I’m inspired by the future faces of Black History on this platform--incredible artists, musicians, beauticians and comedians like Todrick Hall, Ari Fitz, Andrea’s Choice, and TPindell. That’s why, this Black History Month, we are excited to celebrate these awesome creators by having them share who inspires them every day.

    To recognize these contemporary history-makers in the making, we asked 28 different YouTube creators to tell us who they believe is creating Black History. Each day this month, we’ll publish one of those videos as a Reel on YouTube Spotlight channel.

    In addition to our daily videos, we’ll share a new playlist each week of February, celebrating the luminaries who have been making Black History of late.

    Celebrate Black History Month with us by visiting on your phone and swiping over to the Reels tab. And after watching the Reels, tell us who inspires you with the hashtag #CreateBlackHistory.

    Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched #CreateBlackHistory

  • Bringing the power of YouTube to more countries with YouTube Go
    Last year, we launched YouTube Go in India, a brand new app built from the ground up to unlock the power of YouTube for the next generation of users. Since then, we've also launched YouTube Go in 14 additional countries, including Indonesia, Nigeria and Thailand, and we've seen firsthand the impact that bringing more people into the world of video can have.

    For instance, Mapan — a startup in Indonesia that uses technology to train and empower low-income communities and families in rural Indonesia — is using YouTube Go as part of their regular arisans or community meet-ups to equip entrepreneurial women with financial skills and resources. Each arisans' chairwoman downloads a playlist of videos related to starting and running a small business; they then share these videos with each other using YouTube Go’s nearby sharing function. A teacher who runs a primary school for low-income children in Lagos, Nigeria, says that using YouTube Go has “allowed me to download and watch more videos that help with everything from mathematics lesson plans to how to decorate the classroom.”

    We're excited to expand YouTube Go to over 130 countries around the globe starting today. YouTube Go gives access to YouTube regardless of connectivity status and more control over data usage, while being locally and socially relevant. Key features of YouTube Go include:

    • Videos that matter to you: The YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about. The entire experience is available in your language, with videos that are relevant to you.
    • Control over your experience: On YouTube Go, we’ll show you a video preview when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it. You can then choose to download the video for viewing later or stream it now. And we also allow you to choose the amount of data you’d like to spend on that video.
    • Share videos with friends nearby: With YouTube Go, you can share videos with friends and family nearby without using any data.

    From our previous launches, we've learned that you love those new features, so we made a few design changes to make them even more prominent in the app:
    • Watch in high quality: In response to user feedback, we’ve given you even more control of your experience and added the ability to download, stream, and share videos in High Quality in addition to basic and standard quality resolutions.
    • Discover fresh content you love: We heard that you wanted an even easier way to get the freshest videos recommended to you. Now, you can get new personalized content with a simple pull of the home screen. We also notify you when new videos are uploaded from the channels you love.
    • Share more easily: We know you love sharing videos, so we made design changes to make it even easier to access the share nearby feature right from the home page. We also added a highly requested feature: allowing multiple videos to be shared at once.

    We've been working hard to build a YouTube app that works for you, with brand new features designed with your preferences, aspirations and needs in mind. We can't wait to see what you can do with the power of YouTube in the palm of your hand.

    Jay Akkad, Product Manager, YouTube, recently downloaded and watched "Diving into 1000 Mousetraps in 4K Slow Motion - The Slow Mo Guys."

  • State of the Union 2018, live on YouTube
    From conventions to inaugurations to presidential addresses, YouTube has brought you some of the biggest political moments in recent U.S. History. As President Trump begins his second year in office, YouTube is continuing this tradition.

    For the ninth year, YouTube is live streaming coverage of the president’s State of the Union address along with the response from the Democratic Party. This year, you can tune into live streams from more sources than ever before in English and Spanish. Here are the many channels where you can follow the coverage:

    Head to YouTube on Tuesday, January 30, at 6 p.m. PT / 9 p.m. ET to watch the action live.

    Brandon Feldman, YouTube News and Politics, recently watched ”History of the State of the Union.”

  • Elton John announces final tour on YouTube in VR180 bringing together fans around the world
    Elton John has entertained us, moved us, and had an unparalleled career that has redefined the cultural landscape. His unforgettable hits -- “Rocket Man,” “Bennie and the Jets,” “Tiny Dancer” -- changed what it meant to be a singer-songwriter, catapulted him to global mega stardom, soundtracked our childhoods, and changed lives along the way. Now after more than half a century on the road, Elton announced details of his final tour, “Farewell Yellow Brick Road” via an exclusive VR180 livestream on YouTube.

    Kicking off in the U.S. on September 8, 2018, the tour will consist of more than 300 shows across five continents before reaching its conclusion in 2021. Elton’s new stage production will take his fans on a musical and highly visual journey spanning a 50-year career of hits like no one has ever seen before.

    The tour announcement was made at a marquee event at Gotham Hall in New York City, simultaneously transmitted to Troubadour in L.A. and YouTube Space London. And thanks to YouTube’s exclusive VR180 livestream, fans all around the world were part of the action and revisited some of the defining moments that set Elton on his unstoppable path to global superstardom.

    Elton John is always up for doing things differently, using the latest technology to help him defy space and time, connecting his past and future. Last year, Elton's YouTube-supported “The Cut” gave undiscovered talent the chance to create the first-ever official music videos for three of his iconic hits, and now his final farewell tour announcement takes experimentation to the next level - livestreaming in VR.

    Check out VR360 video from the event at and additional event footage including two live performances, a Q&A with Anderson Cooper, and “Behind The Scenes” videos in VR180 tracking Elton's journey, supported by YouTube, will be available in the coming days.

    For more info on the tour, go to

    Vivien Lewit, Global Head of Artist Services at YouTube

  • Increasing our investment in Creators for Change
    Since launching YouTube Creators for Change in September 2016, we’ve partnered with 39 inspiring creators from around the world, helping amplify their voices to counter hate and promote tolerance. Over the last year they’ve released dozens of thought-provoking videos that show the power of video to encourage empathy and understanding around the world.

    Today, over a hundred YouTube creators are gathered in London for the annual Creators for Change Summit. The summit celebrates last year’s progress and fosters collaboration between leading advocates of social change for the year ahead. These creators include:

    • L-FRESH the LION, an Australian rapper of Sikh descent, who created a two-part track to challenge racism.
    • Dina Tokio, a beauty vlogger from the U.K. who was recently named as one of Vogue’s “New Suffragettes,” uses her interview series #YourAverageMuslim to challenge perceptions about Muslim women including meeting with a hip-hop dancer, a powerlifter and a prison community development worker.
    • Rosianna Rojas who, in partnership with the UN Refugee Agency, travelled to a remote part of Colombia to help refugees learn about the power of YouTube to document their stories and share them with the world.

    A look back at 2017

    In 2017, global audiences viewed Creators for Change videos tens of millions of times, spending hundreds of thousands of hours watching this content.

    Creators for Change collaborated with social impact organizations and experts in Australia, Germany, Indonesia, Israel, Spain, Turkey, United Kingdom, France and Belgium. One example of this is the Indonesian chapter campaign #1Indonesia where YouTube creators Cameo Project teamed up with the Maarif Institute, a local NGO, on a cross-country project to encourage over 2,000 high school students from ten cities to create videos for positive change on topics that affect their communities. Topics included tolerance for ethnic and religious minorities, and digital literacy around online hoaxes.

    Through Creators for Change, we’ve educated over 15,000 young people in over 200 locations through local grassroots efforts, including workshops and school programs. In fact, students surveyed in Germany and the United Kingdom reported a significant increase in confidence in their ability to identify and counter hate speech online as a result of the workshops. And we’re just getting started …

    Increasing our investment in 2018

    In 2018, we are continuing to invest in Creators for Change, including providing production and marketing support with a value of over $5M to diverse voices harnessing the power and scale of YouTube in groundbreaking, positive ways.

    We will engage more creators in the program, arm the wider YouTube community with new tools and education on how to create change, and empower more young people to use their voices to encourage positive social messages.

    In the coming months, we’ll announce the global recipients of the production grants we’re making available through this renewed investment.

    Video is a powerful medium to open minds to new perspectives and shared experiences. Creators prove that to us every single day. And we think Creators for Change in 2018 will reach and inspire even bigger audiences.

    Juniper Downs, Head of YouTube Public Policy

  • New Official Artist Channels provide a single destination for artists and fans to connect
    If you’re a music fan, one of the best things about YouTube is that you can find much more than just the official version of a song. Across the platform, you can find music videos, lyric videos, covers, unplugged sets, live performances, backstage footage of your favorite artist and more.

    We launched Official Artist Channels last year to help make it easier for fans to find content from their favorite artists by uniting their full body of work (from official videos to live performances, to individual songs and albums) under one channel.

    Today, we’re simplifying things even more by bringing together an artist’s subscribers under their Official Artist Channel. Uniting subscribers under one channel means you’ll be able to go deeper and explore all of the content from the artists you love. For fans looking for music from the artists they love, finding the Official Artist Channel for an artist will soon be as simple as searching for their name on YouTube. You can also identify the Official Artist Channel by looking for the artist icon (the musical note) in YouTube search and on the channel page.

    If you're currently subscribed to an unofficial artist channel, you will soon be subscribed to their Official Artist Channel and your subscription to any unofficial artist channels will become inactive. The Official Artist Channel is a single destination that gives you access to an artist’s full body of work, so you’ll now receive notifications solely from the Official Artist Channel whenever new videos are uploaded or when an artist wants to send a message to their fans.

    For artists, uniting your subscribers under one channel means you have more reach to promote your latest releases. It also gives you (and your team if you’ve got one) control over your presence and the opportunity to engage directly with your fans through YouTube features like Community Posts, Mobile Live and Ticketing.

    We will be expanding the roll-out of the new Official Artist Channels to artists on the platform over the coming weeks. Artists looking for more information on their Official Artist Channels can read more on the Help Center. Fans looking for more information on how to manage their channel subscriptions, notifications and search for channels can visit this Help Center article and view the informational video.

    - YouTube Music Team

  • It’s time for #YouTubeRewind: Celebrating what you watched, shared, and created in 2017
    #YouTubeRewind is back and we’re in love with The Shape of 2017. This year, you gave us your best reggaeton moves, witnessed an eclipse, and fell in love with a pregnant giraffe. There were, of course, difficult moments too, and community and togetherness felt as important as ever.

    Our annual mashup brought together more amazing talent than ever before -- nearly 300 creators, viral stars, musicians, and surprise guests to be exact! -- from over 20 countries, uniting to look back at the biggest, strangest, (squishiest?), and most impactful trends of the year, from silly to solemn, that made pop culture in 2017 what it was. With fidget spinners. Obviously.

    Want to be a Rewind expert? Learn about the trends and memes referenced in the video, as well as the creators who pitched in to make it possible, here. And if you already fancy yourself one, test your knowledge with our trivia game.

    We're also revealing 2017's top trending videos and top music videos, according to time spent watching, sharing, commenting, liking, and more. Some familiar faces are back (Dude Perfect, Bad Lip Reading, James Corden) and some incredible talents in choreography, animation, and live performance join them. This year’s list of top trending videos represents the unbelievable diversity of creativity shared on YouTube every day and around the world.

    Collectively, this year's top 10 trending videos have more than 630 million views and people spent more than a collective 40 million hours watching them. They span from much-loved YouTube creators and traditional media formats to new and innovative voices in art and entertainment.
    1. Until We Will Become Dust - Oyster Masked (ตราบธุลีดิน - หน้ากากหอยนางรม) | THE MASK SINGER 2
    2. ED SHEERAN - Shape Of You | Kyle Hanagami Choreography
    3. Ping Pong Trick Shots 3 | Dude Perfect
    4. Darci Lynne: 12-Year-Old Singing Ventriloquist Gets Golden Buzzer - America's Got Talent 2017
    5. Ed Sheeran Carpool Karaoke
    6. Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL
    7. "INAUGURATION DAY" — A Bad Lip Reading of Donald Trump's Inauguration
    8. history of the entire world, i guess
    9. In a Heartbeat - Animated Short Film
    10. Children interrupt BBC News interview - BBC News
    2017 saw some major new records broken in music, most notably by Luis Fonsi and Daddy Yankee's massive global hit. "Despacito" sits at the top of 2017's top music video list -- not just as the most-viewed music video for the year, but as the most viewed YouTube video of all time. A truly global list, this year's top 10 music videos feature artists from Puerto Rico, Colombia, France, Spain, Cuba, the United States and the U.K, and six of the videos feature Latin artists, up from just one video in 2016.

    1. Luis Fonsi - Despacito ft. Daddy Yankee
    2. Ed Sheeran - Shape of You [Official Video]
    3. J Balvin, Willy William - Mi Gente (Official Video)
    4. Maluma - Felices los 4 (Official Video)
    5. Bruno Mars - That’s What I Like [Official Video]
    6. Chris Jeday - Ahora Dice (Official Video) ft. J. Balvin, Ozuna, Arcángel
    7. 05. El Amante - Nicky Jam (Video Oficial) (Álbum Fénix)
    8. Jason Derulo - Swalla (feat. Nicki Minaj & Ty Dolla $ign) (Official Music Video)
    9. DJ Khaled - I'm the One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne
    10. Enrique Iglesias - SUBEME LA RADIO (Official Video) ft. Descemer Bueno, Zion & Lennox

    Head to the YouTube Rewind channel for all your other #YouTubeRewind needs!

    Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “YouTube Rewind: The Shape of 2017 | #YouTubeRewind.”

  • YouTube Ads Leaderboard: The top ads you watched and shared this year
    Snoop Dogg and Desiigner rock out to Frank Sinatra, Melissa McCarthy saves the whales, and two very dedicated Samsung servicemen trek through Chandu’s sheep to help the most amazing kids ever. As 2017 comes to an end, these are the best moments from the top ads of the year.

    In our annual year-end edition of the YouTube Ads Leaderboard, we’re celebrating the ads that got the most views, shares, and all around love from YouTube audiences across the globe. Together, they generated 539 million views, 14 million hours of watch time and 3.6 million likes (with an impressive 3 million of those going to YouTube’s Dude Perfect).

    While each ad stood out for its own unique reason, inclusion, diversity and empowerment were the popular themes in this year’s list. Brands like adidas showed us a new generation of Originals, Budweiser told the inspiring story of founders Anheuser and Busch, and Samsung claimed the number one spot with a video that got 100 million views in its first seven weeks.

    And we’ve got more. Starting today, you can vote for your favorite ads at #TheYouTubeAd of 2017. Tell us which ads made you laugh the hardest, cry the most, or inspired you to take a stand.

    And now, we present the top ads of 2017.

    1. Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService
    2. Clash Royale: The Last Second (Official Commercial)
    3. Ping Pong Trick Shots 3 | Dude Perfect
    4. MISS DIOR – The new Eau de Parfum
    5. Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”
    6. 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy
    7. adidas Originals | ORIGINAL is never finished
    8. iPhone 7 — The Rock x Siri Dominate the Day — Apple
    9. Levi’s® "Circles" Commercial l Full
    10. Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams

    Posted by Laura McClung, Head of Brand Marketing, YouTube Ads Marketing

  • Expanding our work against abuse of our platform
    As the CEO of YouTube, I’ve seen how our open platform has been a force for creativity, learning and access to information. I’ve seen how activists have used it to advocate for social change, mobilize protests, and document war crimes. I’ve seen how it serves as both an entertainment destination and a video library for the world. I’ve seen how it has expanded economic opportunity, allowing small businesses to market and sell their goods across borders. And I’ve seen how it has helped enlighten my children, giving them a bigger, broader understanding of our world and the billions who inhabit it.

    But I’ve also seen up-close that there can be another, more troubling, side of YouTube’s openness. I’ve seen how some bad actors are exploiting our openness to mislead, manipulate, harass or even harm.

    In the last year, we took actions to protect our community against violent or extremist content, testing new systems to combat emerging and evolving threats. We tightened our policies on what content can appear on our platform, or earn revenue for creators. We increased our enforcement teams. And we invested in powerful new machine learning technology to scale the efforts of our human moderators to take down videos and comments that violate our policies.

    Now, we are applying the lessons we’ve learned from our work fighting violent extremism content over the last year in order to tackle other problematic content. Our goal is to stay one step ahead of bad actors, making it harder for policy-violating content to surface or remain on YouTube.

    More people reviewing more content
    Human reviewers remain essential to both removing content and training machine learning systems because human judgment is critical to making contextualized decisions on content. Since June, our trust and safety teams have manually reviewed nearly 2 million videos for violent extremist content, helping train our machine-learning technology to identify similar videos in the future. We are also taking aggressive action on comments, launching new comment moderation tools and in some cases shutting down comments altogether. In the last few weeks we’ve used machine learning to help human reviewers find and terminate hundreds of accounts and shut down hundreds of thousands of comments. Our teams also work closely with NCMEC, the IWF, and other child safety organizations around the world to report predatory behavior and accounts to the correct law enforcement agencies.

    We will continue the significant growth of our teams into next year, with the goal of bringing the total number of people across Google working to address content that might violate our policies to over 10,000 in 2018.

    At the same time, we are expanding the network of academics, industry groups and subject matter experts who we can learn from and support to help us better understand emerging issues.

    Tackling issues at scale
    We will use our cutting-edge machine learning more widely to allow us to quickly and efficiently remove content that violates our guidelines. In June we deployed this technology to flag violent extremist content for human review and we’ve seen tremendous progress.
    • Since June we have removed over 150,000 videos for violent extremism.
    • Machine learning is helping our human reviewers remove nearly five times as many videos than they were previously.
    • Today, 98 percent of the videos we remove for violent extremism are flagged by our machine-learning algorithms.
    • Our advances in machine learning let us now take down nearly 70 percent of violent extremist content within eight hours of upload and nearly half of it in two hours and we continue to accelerate that speed.
    • Since we started using machine learning to flag violent and extremist content in June, the technology has reviewed and flagged content that would have taken 180,000 people working 40 hours a week to assess.
    Because we have seen these positive results, we have begun training machine-learning technology across other challenging content areas, including child safety and hate speech.

    Greater transparency
    We understand that people want a clearer view of how we’re tackling problematic content. Our Community Guidelines give users notice about what we do not allow on our platforms and we want to share more information about how these are enforced. That’s why in 2018 we will be creating a regular report where we will provide more aggregate data about the flags we receive and the actions we take to remove videos and comments that violate our content policies. We are looking into developing additional tools to help bring even more transparency around flagged content.

    A new approach to advertising on YouTube
    We’re also taking actions to protect advertisers and creators from inappropriate content. We want advertisers to have peace of mind that their ads are running alongside content that reflects their brand’s values. Equally, we want to give creators confidence that their revenue won’t be hurt by the actions of bad actors.

    We believe this requires a new approach to advertising on YouTube, carefully considering which channels and videos are eligible for advertising. We are planning to apply stricter criteria, conduct more manual curation, while also significantly ramping up our team of ad reviewers to ensure ads are only running where they should. This will also help vetted creators see more stability around their revenue. It’s important we get this right for both advertisers and creators, and over the next few weeks, we’ll be speaking with both to hone this approach.

    We are taking these actions because it’s the right thing to do. Creators make incredible content that builds global fan bases. Fans come to YouTube to watch, share, and engage with this content. Advertisers, who want to reach those people, fund this creator economy. Each of these groups is essential to YouTube’s creative ecosystem—none can thrive on YouTube without the other—and all three deserve our best efforts.

    As challenges to our platform evolve and change, our enforcement methods must and will evolve to respond to them. But no matter what challenges emerge, our commitment to combat them will be sustained and unwavering. We will take the steps necessary to protect our community and ensure that YouTube continues to be a place where creators, advertisers, and viewers can thrive.

    Susan Wojcicki, CEO of YouTube

  • 5 ways we’re toughening our approach to protect families on YouTube and YouTube Kids
    In recent months, we've noticed a growing trend around content on YouTube that attempts to pass as family-friendly, but is clearly not. While some of these videos may be suitable for adults, others are completely unacceptable, so we are working to remove them from YouTube. Here’s what we’re doing:
    1. Tougher application of our Community Guidelines and faster enforcement through technology: We have always had strict policies against child endangerment, and we partner closely with regional authorities and experts to help us enforce these policies and report to law enforcement through NCMEC. In the last couple of weeks we expanded our enforcement guidelines around removing content featuring minors that may be endangering a child, even if that was not the uploader’s intent. In the last week we terminated over 50 channels and have removed thousands of videos under these guidelines, and we will continue to work quickly to remove more every day. We also implemented policies to age-restrict (only available to people over 18 and logged in) content with family entertainment characters but containing mature themes or adult humor. To help surface potentially violative content, we are applying machine learning technology and automated tools to quickly find and escalate for human review.
    2. Removing ads from inappropriate videos targeting families: Back in June, we posted an update to our advertiser-friendly guidelines making it clear that we will remove ads from any content depicting family entertainment characters engaged in violent, offensive, or otherwise inappropriate behavior, even if done for comedic or satirical purposes. Since June, we've removed ads from 3M videos under this policy and we’ve further strengthened the application of that policy to remove ads from another 500K violative videos.
    3. Blocking inappropriate comments on videos featuring minors: We have historically used a combination of automated systems and human flagging and review to remove inappropriate sexual or predatory comments on videos featuring minors. Comments of this nature are abhorrent and we work with NCMEC to report illegal behavior to law enforcement. Starting this week we will begin taking an even more aggressive stance by turning off all comments on videos of minors where we see these types of comments.
    4. Providing guidance for creators who make family-friendly content: We've created a platform for people to view family-friendly content -- YouTube Kids. We want to help creators produce quality content for the YouTube Kids app, so in the coming weeks we will release a comprehensive guide on how creators can make enriching family content for the app.
    5. Engaging and learning from experts: While there is some content that clearly doesn’t belong on YouTube, there is other content that is more nuanced or challenging to make a clear decision on. For example, today, there are many cartoons in mainstream entertainment that are targeted towards adults, and feature characters doing things we wouldn’t necessarily want children to see. Those may be OK for, or if we require the viewer to be over 18, but not for someone younger. Similarly, an adult dressed as a popular family character could be questionable content for some audiences, but could also be meant for adults recorded at a comic book convention. To help us better understand how to treat this content, we will be growing the number of experts we work with, and doubling the number of Trusted Flaggers we partner with in this area.
    Across the board we have scaled up resources to ensure that thousands of people are working around the clock to monitor, review and make the right decisions across our ads and content policies. These latest enforcement changes will take shape over the weeks and months ahead as we work to tackle this evolving challenge. We’re wholly committed to addressing these issues and will continue to invest the engineering and human resources needed to get it right. As a parent and as a leader in this organization, I’m determined that we do.

    Johanna Wright, Vice President of Product Management at YouTube

  • A new way for artists to sell tickets and update fans about upcoming shows
    Cross-posted from the YouTube Artist Blog

    At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans -- the ones who not only watch and listen to videos, but are also willing to pay to see live performances. And, with live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets.

    We’ve been experimenting with ways we can offer a ticketing experience to fans and we’re excited to announce our first ticketing partnership with Ticketmaster. Starting today, we will begin featuring hundreds of artist’s upcoming U.S. tour dates on their YouTube videos. Fans enjoying an artist's official music video on YouTube can now learn about upcoming concert listings and with a simple click, go to Ticketmaster to purchase tickets.

    YouTube’s massive fan base paired with Ticketmaster’s global roster of concerts and security of verified tickets means we can easily connect a fan’s discovery of music on YouTube to their ability to purchase concert tickets.

    We’re just getting started. We’ll be rolling out this feature to all artists who have Ticketmaster shows in North America with plans to expand globally. And, as part of our ongoing commitment to support artists, we’ll continue to find additional ways to make meaningful fan and artist connections.

    The YouTube Music team

  • Celebrating Veterans Day
    From heartwarming homecoming videos to personal vlogs about their service experiences, veterans turn to YouTube to help share their stories and form community. Thanks to their videos, we’ve been able to learn about some of the incredible individuals who serve our country, whether it’s Missy Lynn speaking out about her experience in the Air Force, Nick Bare chronicling his journey from the start of a new business to his last day in the Army, or a son sharing his Army Veteran father’s experience with dementia.

    Ahead of this year's Veterans Day, YouTube is sharing a new video to honor veterans for their service and all of the things they do every day -- for their families, for their communities, and for our nation. To those of us who haven’t served, Veterans Day is also an opportunity for us to better understand what it means to be a member of the armed forces — in any country — and the contributions and sacrifices that military personnel and their families make on our behalf.

    Every Veterans Day, we see a resurgence in popularity of certain video genres on YouTube, including surprise reunions and homecoming videos. Millions of people have been moved by these videos of veterans coming together with their loved ones, so to pay tribute to these special moments, we’re also revealing a list of top viewed veteran homecoming videos on the platform:

    1. German Shepherd Fetches Ball, Returns to Find His Soldier Home from Deployment (21M+ views)
    2. Scuba Soldier - Back From Afghanistan Early - Surprises Family (19M+ views)
    3. Soldier welcomed home by happy dog!!! Drill Weekend (15M+ views)
    4. Cat Welcomes Home Soldier (awesome) (13M+ views)
    5. Dog Welcomes Home Soldier...Again (12M+ views)
    6. Soldier Surprises His Son (9M+ views)
    7. U.S. Marine Surprises His Sister During College Graduation Ceremony (9M+ views)
    8. Soldier Surprises Younger Sister At School, Tears Follow (9M+ views)
    9. Soldier dad surprises son during school assembly (8M+ views)
    10. Military Son Surprises Dad at 70th Birthday Party (7M+ views)
    11. A Heartwarming Surprise Military Reunion (7M+ views)
    12. U.S. Soldier Surprises Her Son During High School Football Game (7M+ views)
    13. U.S. Soldier Surprises Sister During High School Lunch Raffle (6M+ views)
    14. Soldiers Surprise Daughter at School Magic Show! (6M+ views)
    15. Soldier Surprises Mother in Kitchen (6M+ views)
    16. Airman comes home to handicapped dog from 6 month deployment! (6M+ views)
    17. Soldier Coming Home; Dog's Reaction (6M+ views)
    18. Military Mom Surprises Son at School (5M+ views)
    19. Woman Sobs Uncontrollably at the Surprise Return of Her Husband, a U.S. Army Soldier (5M+ views)
    20. Surprise Military Family Welcome Home at South Carolina Football Game (5M+ views)

    Today and every day, we at YouTube want to say thank you, veterans, for all you have done and continue to do for our country.

    Danielle Tiedt, Chief Marketing Office at YouTube, recently watched "Military Hair and Makeup Tutorial."

  • Ozuna: 'Música Sin Fronteras' - Appeal of Puerto Rico's reggaeton sensation knows no borders
    “Back then there was salsa,” reflects 25-year-old Puerto Rican superstar Ozuna in the new documentary “Musica Sin Fronteras.” “In another era you had rock, then you had time for electronic music. Well now today it’s time for reggaeton.”

    Led by the meteoric rise of “Despacito,” with its 4 billion views and counting, reggaeton and other Latin genres have dominated YouTube’s charts all year, with no signs of slowing. Currently, six of the top ten music videos on YouTube’s charts are by Latin artists, with tracks like J Balvin’s “Mi Gente” looking like they might give “Despacito” a run for its record-breaking money.

    Arriving right on cue is Ozuna, who for the past three weeks has reigned at the top slot of the global YouTube Artists chart. Produced by YouTube, “Musica Sin Fronteras” traces Ozuna’s rise from local talent shows at his school to the biggest stages in the world, all while celebrating Puerto Rico’s vibrant musical culture.

    “YouTube is a universal platform that allows me to reach people in Japan, China or Egypt, countries that I would never be able to reach otherwise” the San Juan, Puerto Rico, native explains. “It is the most important platform to reach the entire world.”

    Writing his first song at the young age of 12, Ozuna found early inspiration from other Puerto Rican artists who turned to YouTube to spread their music. What followed were a series of do-it-yourself videos showcasing the young singer and songwriter’s undeniable raw talent. “They were low-budget videos: just us in the rain with a camera and an umbrella." Ozuna explains with a laugh. "But they came from the heart. It was starting something from nothing.”

    With time the production quality increased — and so did the view counts. Early fan favorites like 2015’s “Si Tu Marido No Te Quiere” crossed 100 million views within a year of being uploaded. But while this early work established the Puerto Rican native as an undeniable star, it was the release of his debut LP “Odisea” that helped Ozuna truly cement a chapter in reggaeton’s global success. A vast departure from the EDM maximalism that reggaeton was known for in the mid-’00s, the album’s distinct sound — replete with glowing trap beats, arresting dembow rhythms and Ozuna’s unmistakable falsetto — resonated far beyond San Juan, earning massive views in places like Bogotá (317 million), Mexico City (285 million), New York (74 million) and Barcelona (31 million). Ozuna’s subscriber count now stands at over 8.1 million, with his total views across the platform recently crossing the 8 billion views mark.

    “I carefully try to plan how I release my music,” Ozuna explains of his continued viral success. “I start by uploading my music videos to YouTube before anywhere else. This is to guide everyone to one single place. That way they can enjoy the full experience: the song, the visuals, the meaning.”

    It’s a strategy the singer took to new heights with the video for “Siguelo Bailando,” the latest single from his debut. Teaming with YouTube, Ozuna is leveraging the power of his social media following to speed up the release of the highly anticipated video — when the hashtag #SigueloBailando hits 20,000, fans across the world can simultaneously experience the video’s premiere on YouTube.

    For Ozuna, the creative release is yet another way to spread his music to wider and wider audiences. “I put on YouTube one single and, in 20 hours, have 5 million, 6 million people,” the crooner recently explained to the New York Times on his continued success. “In one month, I have 100 million. In one year, 1 billion.”

    The YouTube Music Team

  • Introducing kid profiles, new parental controls, and a new exciting look for kids, which will begin rolling out today!

    After talking to parents all over, we know that kids who love the YouTube Kids app are getting older and want a platform that’ll grow with them. Whether kids are watching Monster High, DC Kids, LEGO, learning their ABCs, or picking up the latest tricks in Minecraft, we want YouTube Kids to help. Here’s what’s new with YouTube Kids:

    When you sign in with your Google account, you get:
    • Kid profiles to customize your kids’ experience: Now you can create a profile for each of your kids. Even better, kid profiles work across all different devices!
    • App design tailored to your kid’s age: When you enter a date of birth on the kid profile, YouTube Kids changes the way the app looks. Younger kids will get less text, while older kids will get more content on the home screens.
    • A new setup process: The new app parent setup process will give you detailed information to help you make the right choices for your family before your kids use the app.
    • Passcode for kids: Kids can set a secret passcode to get into their profile (and keep their brother or sister out). Don’t worry, you can always override their passcode.

    Remember, our systems work hard to filter out more mature content from the app. But no system is perfect. If you find a video that you think should not be in the app, you can block it and flag it for review. This helps make YouTube Kids better for everyone.

    YouTube Kids is now live in 37 countries, has more than 70 billion views in the app, and more than 11 million weekly active viewers.

    We're looking at ways to build an even better experience for families. Coming soon, we'll give parents the option to have more content available in the app experience for their child. Our team is working to identify the most relevant content categories for tweens to make the app even more awesome.

    *Not available in all markets. Kid profiles are available in the following markets: Argentina, Australia, Brazil, Canada, Chile, Colombia, Ghana, India, Jamaica, Japan, Kenya, Malaysia, Mexico, Nepal, New Zealand, Nigeria, Pakistan, Peru, Philippines, Singapore, South Africa, South Korea, Sri Lanka, Tanzania, Uganda, United States, Zimbabwe.

    Balaji Srinivasan, YouTube Kids Engineering Director, recently watched Can you solve the magnet riddle? ft YouTube CEO Susan Wojcicki.

  • Lean back and watch YouTube TV with a new app for your big screen
    Since the launch of YouTube TV in April, you’ve streamed live sports, local and national news, and can't-miss shows on your phone, tablet and computer. Now, we're psyched to announce our new YouTube TV app, made for the big screen.

    We know you love watching TV content on, well, your TV. In fact, over half the time spent watching YouTube TV is consumed through Chromecast on the big screen. And members who stream with a Chromecast are highly engaged, watching over four hours a day on the weekends with football season back in full swing.

    So today we’re excited to unveil the new YouTube TV app built for TV devices. In the next few days, you’ll be able to stream live TV through the new YouTube TV app on Android TV devices including NVIDIA SHIELD and TVs with Android TV built-in, such as Sony, as well as on the Xbox One family of devices (Xbox One, Xbox One S, and soon Xbox One X).

    In the coming weeks we'll be launching the new app on Smart TVs, such as LG, Samsung, Sony, along with Apple TV. We also recently expanded our TV device support by launching voice commands with Google Home paired with Chromecast.

    If you love the simplicity of finding your favorite content on the mobile app, you'll be happy to know you'll still find our signature tabs on the TV app as well--home, live and library. Finding, playing, and recording your favorite live TV is as simple as before.

    Here's what's new on this TV app:
    • Control your live TV experience with your TV's remote control or game controller.
    • For a more cinematic look, we made the background dark on your TVs.
    • A new Live guide made for your big screen so you can get a sneak-peek at what's airing soon.
    • Never miss the action with our background playback experience built for your big screen.
    • Easily pick up where you left off on another device when you get home.

    If you aren’t a YouTube TV member, try it out free today and start watching on the big screen right away. With game 6 of the World Series® tomorrow and a possibly historic game 7 on Wednesday, now's the time to start your free trial.

    YouTube TV is now available in all top 50 metro areas, covering over two-thirds of the U.S. We're expanding quickly, so visit and sign up to be notified when we launch in your market.

    Okalo Ikhena, YouTube TV Product Manager, recently watched all five World Series® games live on the big screen with the new YouTube TV app.

  • An update on our commitment to fight violent extremist content online
    In June, we announced four steps we’re taking to combat terrorist content on YouTube:
    1. Better detection and faster removal powered by machine learning;
    2. More expert partners to help identify violative content;
    3. Tougher standards for videos that are controversial but do not violate our policies; and
    4. Amplified voices speaking out against hate and extremism.
    We shared our progress across these steps in August and wanted to update you again on where things are today.

    Better detection and faster removal

    We’ve always used a mix of human flagging and human review together with technology to address controversial content on YouTube. In June, we introduced machine learning to flag violent extremism content and escalate it for human review. We continue to get faster here:
    • Over 83 percent of the videos we removed for violent extremism in the last month were taken down before receiving a single human flag, up 8 percentage points since August.
    • Our teams have manually reviewed over a million videos to improve this flagging technology by providing large volumes of training examples.
    Inevitably, both humans and machines make mistakes, and as we have increased the volume of videos for review by our teams, we have made some errors. We know we can get better and we are committed to making sure our teams are taking action on the right content. We are working on ways to educate those who share video meant to document or expose violence on how to add necessary context.

    More experts

    Outside experts are essential to advising us on our policies and flagging content for additional inputs that better train our systems. Our partner NGOs bring expert knowledge of complex issues like hate speech, radicalization, and terrorism.

    We have added 35 NGOs to our Trusted Flagger program, which is 70 percent of the way towards our goal. These new partner NGOs represent 20 different countries and include NGOs like the International Center for the Study of Radicalization at King’s College London and The Wahid Institute in Indonesia, which is dedicated to promoting religious freedom and tolerance.

    Tougher standards

    We started applying tougher treatment to videos that aren’t illegal and don’t violate our Guidelines, but contain controversial religious or supremacist content. These videos remain on YouTube, but they are behind a warning interstitial, aren’t recommended, monetized, and don’t have key features including comments, suggested videos, and likes. This is working as intended and helping us strike a balance between upholding free expression, by providing a historical record of content in the public interest, while also keeping these videos from being widely spread or recommended to others.

    Amplify voices speaking out against hate and extremism

    We continue to support programs that counter extremist messages. We are researching expansion for Jigsaw's Redirect Method to apply this model to new languages and search terms. We’re heavily investing in our YouTube Creators for Change program to support Creators who are using YouTube to tackle social issues and promote awareness, tolerance and empathy. Every month these Creators release exciting and engaging new videos and campaigns to counter hate and social divisiveness:
    • In September, three of our fellows, from Australia, the U.K., and the U.S., debuted their videos on the big screen at the Tribeca TV festival, tackling topics like racism, xenophobia, and experiences of first generation immigrants.
    • Local YouTube Creators in Indonesia partnered with the MAARIF Institute and YouTube Creators for Change Ambassador, Cameo Project, to visit ten different cities and train thousands of high school students on promoting tolerance and speaking out against hate speech and extremism.
    • We’re adding two new local Creators for Change chapters, in Israel and Spain, to the network of chapters around the world.
    In addition to this work supporting voices to counter hate and extremism, last month announced a $5 million innovation fund to counter hate and extremism. This funding will support technology-driven solutions, as well as grassroots efforts like community youth projects that help build communities and promote resistance to radicalization.

    Terrorist and violent extremist material should not be spread online. We will continue to heavily invest to fight the spread of this content, provide updates to governments, and collaborate with other companies through the Global Internet Forum to Counter Terrorism. There remains more to do so we look forward to continuing to share our progress with you.

    The YouTube Team

  • ONE + YouTube: Join us in saying ALL #GirlsCount
    One hundred and thirty million girls will not go to school today. These girls will be denied the joy of reading a great book, the triumph of finally figuring out an equation, and the opportunity to determine their own future.

    But it is not just these girls who suffer. The entire world is missing out on a huge opportunity.  The next world-changing breakthrough might be built in a garage in Silicon Valley but if all girls had access to an education, it could also stem from the imagination of someone in South Sudan. Closing the gender gap in education could generate an additional $112-152 billion a year for the economies of developing countries. And 130 million more educated girls would lead to 130 million more empowered women in the world.

    Neither of us could be where we are today if we had been denied this right. Everything we have achieved in our careers was made possible by the quality education that shaped our lives. A seat at the table, whether in Silicon Valley, Washington, D.C., or Addis Ababa starts with a seat in the classroom. Equality anywhere won’t be possible until girls everywhere get the education they deserve and it is our belief in this world-changing idea that brings us together today to raise our voices for #GirlsCount.

    YouTube Creators for Change and ONE are united in the belief that there is power in every voice and that every girl counts. That’s why YouTube and its incredible community of creators have joined with ONE to bring attention to the 130 million girls who don’t yet have access to an education. Our goal is simple: create the longest video in history, by counting every single girl out of school. Visit to choose your number and submit your contribution.

    Top YouTubers like TheSorryGirls, Whitney White, and Maddu Magalhães, are all coming together to say #GirlsCount and demanding that our leaders listen. Aboubakar Idriss has generations of female relatives, including his sister, that are unable to read or write due to being kept out of school and hopes this can shine a light on stories like theirs.

    Ensuring that every girl gets the education she deserves is going to take a global effort. Policy-makers and pop stars, CEOs and storytellers, and millions of voices in every country must speak out and urge leaders to act. 130 million girls deserve no less.

    Join us as we stand together to say #GirlsCount.

    Posted by Gayle Smith, ONE CEO, and Danielle Tiedt, YouTube Vice President of Marketing

  • Celebrating Hispanic Heritage Month
    This past Friday marked the first day of Hispanic Heritage Month, which started nearly 50 years ago to celebrate the rich history of Hispanics in the U.S. and the tremendous impact they’ve had on American culture and society. This year, we want to celebrate everyone who identifies as part of the Hispanic and/or Latinx community by shining a light on the amazing content that they produce on YouTube. YouTube is overflowing with stories that are rich in Latinx and Hispanic culture and perspective – and it includes voices that span a vibrant spectrum of backgrounds and experiences.

    Through humor, beauty, food, music and much more, Hispanic and Latinx creators make an impact every day. They set trends, define American culture, and connect with millions of fans all at the same time. For example, just last month, Luis Fonsi’s “Despacito” became the most-watched video of all time on YouTube. But while Latin music is one of the fastest growing communities on the platform, music is only one small part of a rich catalog of stories Hispanic and Latinx creators are making and sharing. We’d like to take a moment to highlight a few of those creators here:

    Lele Pons, a breakout star of 2017, showcases her pride for her heritage through humorous videos depicting what being Latinx means to her. Using humor to connect with people of all backgrounds, Lele has grown her audience to over 5 million subscribers with viral comedy videos and collabs that range from high school scenes to telenovela parodies and the hilarious Training to be a Latina. Similarly, Eric Ochoa (SUPEReeeGO), frequently parodies his experiences of growing up Mexican and was recently featured in the YouTube Red show, “Single by 30.” Like Lele, he’s taught us that exploring your background and viewpoint is a great way to build a global community of allies (and subscribers). The popularity of their content on YouTube indicates the community’s desire to see a world online that more authentically represents the world in which we live.

    Many Hispanic and Latinx creators are also driving major trends on the platform. Slime videos, for example, were one of the biggest trends on YouTube this year, and DIY guru Karina Garcia was one of the key influencers driving the popularity of this category, with wildly popular videos like this one. Overall, her slime videos have amassed a whopping 225 million views. Beyond slime, she continues to connect with her community with life hack videos covering a huge range of subjects.

    Beauty remains one of the top content categories on the platform and tastemaker Manny Mua has not only disrupted the beauty world, but he has also redefined the concept of “beauty guru.” Renowned for his gorgeous makeup tutorials, Manny was recently named Maybelline’s first ever male brand ambassador.

    These creators represent just a few examples from a diverse community of Hispanic and Latinx voices on YouTube whose experiences, perspectives, stories and voices all drive a broader connected community. You can find videos from them and other Hispanic and Latinx influencers by visiting all month, with new playlists debuting every Monday through October 9. We also want to highlight fresh new content to include in this playlist, so tag your uploads #HHM or #HispanicHeritageMonth and you may see your video featured.

    Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched Let's Talk: Being Hispanic & Latinx Books.