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YouTube Blog

  • GNI YouTube innovation funding: supporting 87 news organizations in 23 countries to build video capabilities and innovate with new formats
    In July, as part of the Google News Initiative (GNI), we announced innovation funding to help newsrooms and publishers strengthen their online video capabilities and experiment with new formats for video journalism. Hundreds of organizations submitted proposals through an open application process and today we’re sharing the 87 recipients.

    Hailing from 23 countries around the world, they represent a diverse array of broadcasters, traditional and digital publishers, local media, agencies and creators, but all share a commitment to quality journalism and a spirit of innovation.




    Many of these projects are focused on expanding newsroom video operations and trying out new ways of reporting news through video  from reaching younger audiences online to exploring live and fact-checking formats. Other projects look at the sustainability of news organizations, including work on new business models and programs to support a healthy news ecosystem. Here’s a sample of some of the projects funded:


    • Advance Local (United States): U.S. publisher Advance Local will build out a new format for local news storytelling, enabling them to connect more deeply with their communities across the country. They will start in Michigan, where MLive Media Group (Mlive.com) will connect directly with its viewers, providing avenues for action on topics of important local interest, giving viewers the information they need to have their voice heard on issues of the day.
    • The Economist (United Kingdom): British publisher The Economist will strengthen its video production facilities and expertise, enabling it to launch a weekly video format that will explore the true story behind trending news topics. Through live streaming and audience engagement tools, viewers will be able to interact with the story along with the producers, their processes and sources. The new format aims to give viewers the tools to spot misinformation, analyze news sources and join the conversation.
    • HugoDécrypte (France): A top French news creator, HugoDécrypte will staff and train a production team to create a studio-based live news show. The show will form an on-screen meeting place for HugoDécrypte’s YouTube community to learn about and debate the key news issues of the day. It will consist of regular segments including news bulletins, fact-checking and interviews with well-known political figures and subject matter experts.
    • La Nación (Argentina): One of Argentina’s leading newspapers, La Nación will enhance their video operations at large. In business since 1870, La Nación has a rich history in print journalism, which they are extending to video. This funding will be used to grow their video team, improve digital video skills and increase output, enabling them to deliver engaging content, including behind the scenes snapshots of their hard-hitting investigative journalism and fresh takes on news of the day through video digests.
    • Narasi TV (Indonesia): Independent Indonesian journalist Najwa Shihab’s media company will mobilize its community across the country’s 34 provinces. It will host workshops to train budding citizen journalists on visual storytelling, news video production and media literacy, encouraging more Indonesians to become credible content creators as well as critical consumers of media. Meanwhile, Narasi TV’s own investigative journalism team will staff up their video team to produce more in-depth reports, particularly in hotly contested parts of the country in the run-up to Indonesia’s general elections.
    • Thairath (Thailand): The digital arm of one of Thailand’s oldest news publishers, Thairath, will create a rights management platform for Thailand’s freelance journalists. This platform will help Thai “stringers” more easily manage their footage rights from media companies. By protecting and promoting the important work of independent Thai journalists, the effort will support both the Thai media ecosystem and global news agencies seeking news about Thailand.


    Today’s announcement reinforces our commitment to supporting a strong future for news video. Over the coming months, we’ll be sharing insights gained from the projects and giving newsrooms the opportunity to benefit from the learnings, as we work together to support the development of long-term, sustainable news video businesses.

    For more information about YouTube’s work with the news industry, please visit our website. We look forward to seeing how our partners across the globe push the boundaries of video journalism.

    Timothy Katz, Director of News Partnerships, YouTube


  • Faster removals and tackling comments — an update on what we’re doing to enforce YouTube’s Community Guidelines
    We’ve always used a mix of human reviewers and technology to address violative content on our platform, and in 2017 we started applying more advanced machine learning technology to flag content for review by our teams. This combination of smart detection technology and highly-trained human reviewers has enabled us to consistently enforce our policies with increasing speed.

    We are committed to tackling the challenge of quickly removing content that violates our Community Guidelines and reporting on our progress. That’s why in April we launched a quarterly YouTube Community Guidelines Enforcement Report. As part of this ongoing commitment to transparency, today we’re expanding the report to include additional data like channel removals, the number of comments removed, and the policy reason why a video or channel was removed.

    Focus on removing violative content before it is viewed


    We previously shared how technology is helping our human review teams remove content with speed and volume that could not be achieved with people alone. Finding all violative content on YouTube is an immense challenge, but we see this as one of our core responsibilities and are focused on continuously working towards removing this content before it is widely viewed.


    • From July to September 2018, we removed 7.8 million videos
    • And 81% of these videos were first detected by machines
    • Of those detected by machines, 74.5% had never received a single view


    When we detect a video that violates our Guidelines, we remove the video and apply a strike to the channel. We terminate entire channels if they are dedicated to posting content prohibited by our Community Guidelines or contain a single egregious violation, like child sexual exploitation. The vast majority of attempted abuse comes from bad actors trying to upload spam or adult content: over 90% of the channels and over 80% of the videos that we removed in September 2018 were removed for violating our policies on spam or adult content.

    Looking specifically at the most egregious, but low-volume areas, like violent extremism and child safety, our significant investment in fighting this type of content is having an impact: Well over 90% of the videos uploaded in September 2018 and removed for Violent Extremism or Child Safety had fewer than 10 views.

    Each quarter we may see these numbers fluctuate, especially when our teams tighten our policies or enforcement on a certain category to remove more content. For example, over the last year we’ve strengthened our child safety enforcement, regularly consulting with experts to make sure our policies capture a broad range of content that may be harmful to children, including things like minors fighting or engaging in potentially dangerous dares. Accordingly, we saw that 10.2% of video removals were for child safety, while Child Sexual Abuse Material (CSAM) represents a fraction of a percent of the content we remove.

    Making comments safer


    As with videos, we use a combination of smart detection technology and human reviewers to flag, review, and remove spam, hate speech, and other abuse in comments.

    We’ve also built tools that allow creators to moderate comments on their videos. For example, creators can choose to hold all comments for review, or to automatically hold comments that have links or may contain offensive content. Over one million creators now use these tools to moderate their channel’s comments.1

    We’ve also been increasing our enforcement against violative comments:

    • From July to September of 2018, our teams removed over 224 million comments for violating our Community Guidelines.
    • The majority of removals were for spam and the total number of removals represents a fraction of the billions of comments posted on YouTube each quarter.
    • As we have removed more comments, we’ve seen our comment ecosystem actually grow, not shrink. Daily users are 11% more likely to be commenters than they were last year.


    We are committed to making sure that YouTube remains a vibrant community, where creativity flourishes, independent creators make their living, and people connect worldwide over shared passions and interests. That means we will be unwavering in our fight against bad actors on our platform and our efforts to remove egregious content before it is viewed. We know there is more work to do and we are continuing to invest in people and technology to remove violative content quickly. We look forward to providing you with more updates.

    YouTube Team



    1 Creator comment removals on their own channels are not included in our reporting as they are based on opt-in creator tools and not a review by our teams to determine a Community Guidelines violation.   


  • YouTube Music now offers YouTube Charts: Keep up with the hottest songs and music videos in the world
    At YouTube Music, we are constantly striving to give fans more ways to explore the world of music. Today, we are making the previously announced YouTube Charts available in YouTube Music as playlists so fans in our 29 launched markets can effortlessly explore the hottest songs and videos both globally and locally.

    Looking to check out the top most-played songs this week on YouTube, the most-viewed music videos, or see what’s trending? We’ve got you covered! Fans can now easily access YouTube Charts as playlists that will appear on users’ home screens or by search. It’s ALL here and easy to find, watch and listen to what’s popular, rising and trending both locally and globally — all within YouTube Music.

    Every country  all 29 markets  will get five charts playlists: three specific to their country and two global lists. Fans can also add their favorite charts to their library so they can stay up-to-date on what’s trending on the platform.



    YouTube Charts are the go-to destination to see what music is hot on YouTube and now include the following within YouTube Music:

    Top 100 Songs: The most played songs on YouTube (global and local charts available)


    The Top Songs chart combines the number of views of a song on YouTube (including the official music video, official song used in user-generated content and lyric videos). The Top Songs chart is updated weekly on Sunday at 12 p.m. PST. Each country will get both a global and country-specific version of this chart. This week, the U.S. list is topped by "thank u, next," followed by Travis Scott’s "SICKO MODE (feat Drake)" and Halsey’s "Without Me."

    Top 100 Music Videos: The most viewed music videos (global and local charts available)


    The Top Music Videos chart goes beyond the song and gives fans the chance to dive into the most viewed official music videos on the platform. Top Videos is updated weekly on Sunday at 12 p.m. PST. Each country will get both a global and country-specific version of this chart. This week, the U.S. list is topped by the same two tracks as the songs list, with Nicki Minaj at #3 with "Good Form ft. Lil Wayne."

    Top 20 Trending (local chart)


    The new Trending chart is updated multiple times a day to provide a unique, real-time view of the hottest new music fans are enjoying in a specific country. The Trending chart is YouTube’s first dedicated external signal of the most-viewed new music on the platform, providing an instant snapshot of what is driving music culture. Ariana Grande completes her clean sweep in the U.S. this week, with XXXTENTACION’s "Guardian angel" and Kodak Black’s "Calling My Spirit" rounding out the top 3.

    The charts, currently topped globally by Ariana Grande’s "thank u, next," are the most accurate reflection of what’s happening in music culture and based purely on the number of views from more than 1 billion global music fans on YouTube each month. Full details about how YouTube charts are calculated can be found here.

    Elliott Breece, Product Manager at YouTube Music, recently listened to "If It Isn’t Love"


  • Surprise, baby: It's YouTube Rewind 2018!
    In 2018, you danced your heart out to Drake, yodeled in Walmart, and played a lot of Fortnite. As we prepare to head into 2019, it's time for our annual look back at the year that was in video and the trends that you made possible.

    This year was marked by surprising celebrity moments. In February, Kylie Jenner surprised the world with "To Our Daughter," an 11-minute film detailing her pregnancy and the birth of baby Stormi, which was watched over 53 million times on its way to becoming YouTube's global #1 Top Trending Video of 2018. Will Smith vlogged all over the world. Oh, and he also jumped out of a helicopter over the Grand Canyon on a dare. Rihanna started her own "Tutorial Tuesdays" makeup series. And, of course, Beyoncé's livestream from Coachella took #Beychella worldwide.

    Emerging and well-known YouTube stars also showed up in a big way in the year's "Top Trending Videos" list. Liza and David shared the news of their breakup through tears and laughter, the guys from Dude Perfect somehow perfectly tossed bread into a toaster, and AsapSCIENCE once again solved the Internet’s latest mystery. (Seriously, is it "Yanny" or "Laurel"?) India comedy sensation Amit Bhadana amassed an astounding 11 million subscribers in just one year and Lâm Chấn Khang's two-hour musical comedy set in the criminal underworld amassed more than 60 million views.

    With more than 673 million collective views, these were the moments that had you watching, commenting and sharing in 2018:

    Top Trending Videos



    1. To Our Daughter 
    2. Real Life Trick Shots 2 | Dude Perfect
    3. we broke up
    4. Walmart yodeling kid
    5. Do You Hear "Yanny" or "Laurel"? (SOLVED with SCIENCE)
    6. Portugal v Spain - 2018 FIFA World Cup Russia™ - MATCH 3
    7. Build Swimming Pool Around Underground House
    8. Cobra Kai Ep 1 - “Ace Degenerate” - The Karate Kid Saga Continues
    9. Behan Bhai Ki School Life - Amit Bhadana
    10. NGƯỜI TRONG GIANG HỒ PHẦN 6 | L M CHẤN KHANG | FULL 4K | TRUYỀN NH N QUAN NHỊ CA | PHIM CA NHẠC 2018


    Following the success of last year’s monster hit "Despacito," Latin Music has continued to explode on YouTube. in 2018. In fact, eight of the ten most-watched music videos over the past year were by Latin artists.


    1. Te Bote Remix - Casper, Nio García, Darell, Nicky Jam, Bad Bunny, Ozuna | Video Oficial
    2. Nicky Jam x J. Balvin - X (EQUIS) | Video Oficial | Prod. Afro Bros & Jeon
    3. Maroon 5 - Girls Like You ft. Cardi B
    4. Daddy Yankee | Dura (Video Oficial)
    5. Ozuna x Romeo Santos - El Farsante (Remix) (Video Oficial)
    6. Becky G, Natti Natasha - Sin Pijama (Video Oficial)
    7. El Chombo - Dame Tu Cosita feat. Cutty Ranks (Official Video) [Ultra Music]
    8. Drake - God's Plan
    9. Reik - Me Niego ft. Ozuna, Wisin (Video Oficial)
    10. Vaina Loca - Ozuna x Manuel Turizo (Video Oficial)


    It's also time for our annual Rewind mashup video. But rather than trying to sum up 2018's biggest memes, personalities, and hit videos ourselves, we tried something different this time around. We asked some of YouTube's biggest names to tell us what they wanted to see if they controlled Rewind.

    Check out the full video below and head over to our Rewind site to get to know the creators and artists who shaped popular culture in 2018.



    Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “YouTube Rewind 2018: Everyone Controls Rewind.”


  • YouTube launches student plans for YouTube Music and YouTube Premium just in time for winter break
    Today, we’re introducing new student plans for YouTube Music and YouTube Premium, giving eligible university and college students discounted access to a world of music, original series and movies —  all ad-free and at a wallet-friendly price.

    Looking for some classical music to concentrate while studying for finals or a crowd-pleaser playlist for that end-of-semester party? Need a great binge-worthy series for winter break like Cobra Kai or Origin? Could you use a physics boost from astrophysicist and former MIT professor Walter Lewin? We’ve got you covered!

    Earlier this year, we introduced the new YouTube Music and YouTube Premium subscription plans to help users get more from their YouTube experience. YouTube Music is a new music streaming service with official albums, playlists and singles, as well as a vast catalog of music videos, remixes, live performances, covers and more  all with ad-free, background and offline access. YouTube Premium extends that ad-free experience across all of YouTube, and includes access to YouTube Originals.

    Student plans are available for YouTube Music Premium for $4.99 and YouTube Premium for $6.99. Students who sign up by 1/31/19 can lock in YouTube Premium at a special rate of just $5.99.






    How to Watch, Listen and Stream

    Student plans are currently available to all full-time students at an accredited college or university in the U.S. and will expand to more countries in the future. Click here to learn more about eligibility requirements.



  • The Giving Season is Upon Us
    Earlier this year we launched #YouTubeGiving, a suite of tools that empowers creators to raise money on behalf of their favorite charities. As we enter the giving season, we’re making these tools available to even more organizations and creators.

    To kick things off, next week some of YouTube’s biggest creators will celebrate Giving Week and team up with charities that hold a special place in their hearts. See below for a preview of who and what to expect, and look for the donate button on their videos to lend your support:




    Throughout the month of December, we’ll continue our season of giving with #Dancember, a charity fundraiser founded by YouTube creators Benji and Judy Travis of itsJudysLife. This is leading up to a 24-hour live stream fundraiser on December 14th, benefitting the global humanitarian organization, Save the Children.

    At YouTube, we believe in the power of video to build community and empathy. We hope you’ll join us in supporting these incredible creators and organizations.

    Julia Paige, Director of YouTube Social Impact, recently viewed Leaving Things in Mouthwash for a Month




  • Every view can create change: Introducing the 50+ new Creators for Change Impact Films
    In anticipation of the International Day for Tolerance on November 16th, we are proud to celebrate the creators who are using the power of one view to open minds, inspire understanding, celebrate culture, and make a difference. From a beauty vlogger in California to a rapper in Sudan, a painter in Germany to a comedy collective in India, YouTube’s Creators for Change program brings together storytellers from around the world to share moments of hope, humanity, and acceptance. At YouTube, we believe that the world is a better place when we listen, share and build community through our stories. YouTube Creators for Change is a critical part of this mission and we are incredibly proud of the continued momentum of the creators from around the world who are using their voices to overcome divisiveness and hate.

    Today, YouTube’s Creators for Change Ambassadors came together to release over 50 new films that aim to promote tolerance, encourage empathy, and spark dialogue, locally and globally.


    In May we announced that 47 Global Ambassadors joined the Creators for Change program, a global initiative dedicated to amplifying and multiplying the voices of YouTube creators who are using their platforms to spread messages of positivity, hope and acceptance. Since the announcement, they’ve been working with mentors like award-winning filmmaker Eliot Rausch, the Founder of The Nzinga Effect, Eliza Anyangwe, and Anthony Robinson, the Director of Training & Public Engagement at the Truman National Security Project on persuasive storytelling and bridge-building to create inspiring Impact Films. Some highlights from this year’s films include:


    • US-based singer-songwriter MILCK composed “A Little Peace” in response to violence globally. As part of her project she created a music video where multiple singers harmonized with one another in the name of peace.  
    • Australian-based YouTube Creator and rapper, L-FRESH the LION created a project that follows his work with Manbir SIngh (Akaal Fauj - kirtan teacher) trying to preserve Sikh culture through hip-hop and traditional music. 
    •  UK-based skin-positivity Creator Em Ford created a follow-up video to her 2015 viral video “You Look disgusting" called “Redefine Pretty;” a short film detailing how beauty standards psychologically affect young women. 
    • India’s biggest female comedy YouTube creator, MostlySane’s video “No Offence” is a funny yet timely follow-up rap video to “Shameless”, focused on dealing with various kinds of hate speech - both online and in real life. 
    • Dentist by day, YouTube creator by night, Maha AJ created the “Salimmik” music video as a way to pay homage to her home country of Sudan. This love-letter to Sudan aims to show a side of Sudan that is not typically portrayed in media


    Driving impact locally

    In addition to the global program, creators around the world are using their voices to stand for positivity through our local chapter efforts in 9 countries. Through a combination of creator-led videos that opens minds to educational workshops that inspire critical though, local initiatives span 9 markets and continue to inspire local communities. For example:


    • in Asia, Creators for Change joined forces with the United Nations Development Program (UNDP) and social change agency Love Frankie to support emerging YouTube creators committed to tackling tough social issues in their videos through a regional Creators for Change Fellows program. Following a series of kick-off Boot Camps across Australia, Indonesia, Malaysia, the Philippines and Thailand, a committee selected 15 regional Fellows from these 5 countries, collectively representing an audience of over 2 million fans. Armed with production funding and opportunities to work with civil society organizations, these up-and-coming voices have created over 15 inspiring videos
    • Be Internet Citizens, the United Kingdom’s local Creators for Change chapter, is on target to reach 20,000 students you the end of the year with content about responsible Internet use and empowering young adults to be positive voices online. 
    •  Israel hosted almost 100 top creators for a Tolerance Summit in connection with the local chapter initiative, #Ovdim_Al_Ze. The 2018 Tolerance Challenge was announced, an invitation for local creators to share meaningful and heartfelt videos for release on the International Day for Tolerance taking place on November 16th, 2018. 
    • The German chapter of Creators for Change, #NichtEgal, kicked off a nation-wide roll-out of school-focused workshops in October. Targeting 61 schools in all 16 German states, this program aims to train 200 teachers and 1,500 mentor students, who are forwarding their knowledge to 10,000+ students within the program until the beginning of December. These workshops are supported by our local YouTube creators who share their experiences and advise the students on how to have a positive impact in their communities. 
    • So far this year, 35 000 youth have benefited from anti fake-news and hate speech related workshops in France as part of the Toi-même Tu filmes program, working closely with partners like Les Petits Débrouillards and Génération Numérique to deliver trainings all over France. Additionally, YouTube Creators for Change has partnered with the United Nations Human Rights Office of the High Commissioner to sponsor the 2018 Mobile Film Festival, encouraging youth around the globe to create short films that celebrate the 70th anniversary of the Declaration of Human Rights.


    To all the creators who participated in this year’s program: thank you. We are grateful for your passion and dedication.

    -- Juniper Downs, Head of YouTube Public Policy


  • Election day: Live on YouTube
    It’s election day in the United States. From candidates launching their campaigns to debating issues that matter to voters, you’ve come to YouTube to hear directly from the candidates and follow the midterm election.

    Now it’s time to make your voice heard. If you haven’t already cast your ballot, head to Google and search “where to vote” to find your voting location and make your voice heard.

    As polls close, tune into YouTube, where these news organizations will bring you live election results coverage throughout the evening:




     Brandon Feldman, YouTube News and Politics


  • YouTube Learning: Investing in educational creators, resources, and tools for EduTubers
    Iraq war veteran Joshua Carroll used to spend nights at his security post watching YouTube to learn trigonometry so he could pursue his passion for space. In just three weeks, YouTube helped him improve his math skills from a 10th grade level to the level required to take physics classes at New River Community College in Virginia. Today, he makes a living as a physicist, using Bernoulli differential equations in fluid flow systems. Joshua is not alone--people all over the world use YouTube to learn and follow their passions.


    Whether it’s learning prerequisites for a college course or how to compete in Olympic javelin throwing, everyone seems to have turned to YouTube to learn something. Many of these learning stories are powered by an incredible community of EduTubers like PhysicsGirl and Manual do Mundo, whose videos have demonstrated the appeal of content that enriches as well as entertains.

    In July, Susan, our CEO, announced YouTube Learning, an initiative to support all those who use YouTube to share their knowledge with the world and the millions of users who come to our platform to learn. And today she shared that we’ll be investing $20m to expand this initiative as we strive to make YouTube even better for educators and learners. Here’s more on the steps we’ll be taking:

    Funding for Great Educational Creators on YouTube

    High quality learning content is time-consuming to research, produce, and edit. That’s why we’re announcing a new Learning Fund to support creators who make some of the best learning content on YouTube. This includes videos covering a wide range of topics from career skills, like interviewing and resume building, to computer science, like coding for game development and JavaScript basics.

    We’ve already completed our first round of investment in some of the most respected names in online education like TED-Ed or Hank and John Green’s Crash Course. We’re also supporting many of our emerging EduTubers like Socratica and Linda Raynier. Creators who are interested in applying to the Learning Fund can sign up for more information here.

    In addition to investing in EduTubers through the Learning Fund, we’re also developing new YouTube Originals focused on learning like Mind Field: Season 3 from Vsauce creator Michael Stevens, and a new series with Vox Entertainment which was announced earlier this month.

    Partnering with Trusted Institutions

    We know it’s important to make quality learning content easier to find on YouTube, so we’re launching a new channel called Learning, where major partners like Goodwill and Year Up are contributing curated playlists highlighting videos that teach career skills. The channel will make it easy for users to find tutorials, DIY videos, explainers, and skill-based playlists.

    We’re also excited to announce partnerships with leading online learning platforms, like edX, a non-profit offering courses from the world’s best universities and institutions, and OpenClassrooms, an education platform based in France. Together they will bring over some of their most popular video courses to YouTube.

    Expanded Resources and Support for EduTubers

    In 2018 we’ve held YouTube EduCon conferences in California, Mexico, and Brazil to connect EduTubers with new resources and each other. These creators are a testament that powerful educational content can come from anyone, anywhere. Here are a few more ways we plan to support them in 2019:


    • Expanding YouTube EduCon to Europe and Asia, starting with India in December and the UK in February.
    • Providing more resources to aspiring EduTubers like our Creator Academy course for educational channels, and our new Learning Best Practices.
    • Hosting a NextUp creator camp specifically for emerging EduTubers.
    • Working to connect EduTubers with brand partners through FameBit. We have already secured investments for sponsored content specifically for the EduTuber community.


    We may not all become scientists or professional chefs by learning through videos, but we can promise that anyone who wants to learn and teach will have ever greater opportunities to do so on YouTube. Expect more announcements in the months and years to come as we continue to meet with you and hear how we can best support learning on YouTube.

    Malik Ducard, Global Head of Learning, Social Impact, Family, Film & TV, recently viewed "Where Does the #Hashtag Symbol Come From?"


  • YouTube makes it simple for fans to experience live performances with Eventbrite
    Over 1 billion fans come to YouTube each month to connect with their favorite artists and discover new music. Thanks to a new partnership with Eventbrite, we’re making it simple for fans to go from experiencing music online to seeing live performances.

    Starting today, fans watching videos from YouTube Official Artist Channels will see Eventbrite listings for live music performances throughout the U.S. below the video. With one easy click on the “Tickets” button, they’ll be able to purchase directly from Eventbrite.

    Live events continue to be a major source of revenue for artists, so we want to help artists keep fans updated on their upcoming shows and sell more tickets to live performances. YouTube’s global audience also lets artists find new fans with 26% of Millenials (44% of teens) claiming they discover live music events on YouTube, according to Nielsen.

    Through our partnerships with Eventbrite and Ticketmaster, YouTube now covers more than 70% of the US ticketing market and we’ll continue to add new artists and venues of all sizes to our list in North America as well as expand globally.

    We're excited to further the power of video discovery on YouTube to bring artists and fans together and continue supporting those connections through live shows.
    The YouTube Music Team


  • Celebrating great teachers on YouTube
    A great teacher can unleash a student’s curiosity and change the direction of their life. Today, in honor of World Teachers' Day, we are celebrating some of the amazing teachers around the globe who share their passion for education in the classroom and on YouTube.

    Elia Bombardelli (Italy)

    Elia is a math teacher at the Liceo Scientifico Galilei in Trento and at Liceo Steam International in Rovereto. Not only is his YouTube channel a great place to quickly review key math concepts before an exam, it’s also full of science experiments that range from making a coin battery to exploring how a cloud is formed. 


    KruNoklek (Thailand) 

    Jeerapat Sukanghong is a primary school teacher from the Phetchabun province of Thailand who is passionate about bringing her lessons to students in all corners of the country. Inspired by the late King Rama IX’s initiative to bring education to students in remote places via satellite, she decided to start her own journey on YouTube. Combining music and pop culture moments, notably adapting some of her own lessons into the viral PPAP format, Jeeraphat’s fun approach to teaching makes her one of the most popular creators in Thailand with over 5 million subscribers across both her channels.


    Rafael Procopio (Brazil)

    Rafael is a Brazilian mathematics professor who uses his YouTube channel to experiment with new and creative visual techniques for teaching math. Rafael, who has become a beloved figure in his hometown of Rio de Janeiro, has over 1.3 million subscribers on his channels.


    Rachel’s English (USA)

    Rachel’s English is a YouTube channel dedicated to helping non-native speakers improve their spoken English and listening comprehension. Having taught ESL off and on since 1999, Rachel became interested in developing a pronunciation-focused resource while living in Germany under the Rotary Ambassadorial Scholarship program in 2008. Rachel, who is also a classical singer, studied with highly acclaimed vocal teachers and coaches and brings a body of detailed knowledge connected to the voice, placement, and the musical nature of speech to her work as a pronunciation coach.


    Eddie Woo (Australia)

    Eddie has a unique ability to take complex mathematical concepts out of the abstract, and into the real world — whether it be recognizing geometric patterns in nature or the daily arithmetic required to balance a family checkbook. Though he claims to have once struggled with the subject, his unique approach to teaching math has gained him a global following of nearly 400,000 subscribers, and propelled him to become a finalist for the 2018 Global Teacher Award. He recently published his first book, Woo’s Wonderful World of Maths.



    Uwaga, Naukowy Bełkot - “Beware! Scientific Babble” (Poland)

    Dawid is a PhD student and chemistry teacher at the Marie Curie-Skłodowska University in Lublin. Dawid’s channel examines a broad array of scientific topics, such as the true value of gold or the placebo effect in research, and in doing so has attracted over 335,000 subscribers. He also created a docu-series about the Chernobyl disaster.



    Check out this playlist to see other great teachers on YouTube, and read more about what we're doing to support educators today and everyday.



  • Shawn Mendes collaborates with YouTube Music to release self-titled Artist Spotlight Story: 'Shawn Mendes'
    YouTube is thrilled to debut "Shawn Mendes," its latest Artist Spotlight Story, created in collaboration with international pop phenomenon Shawn Mendes. The Spotlight Story gives fans an authentic and intimate look into Shawn’s life following the launch of his latest self-titled album. Mendes has grown to be one of the most popular musicians today with a massive fanbase that stemmed from his early YouTube uploads covering other artists.

    "It was just about doing it for fun and posting videos,” Shawn recalls of his earliest YouTube uploads in "Shawn Mendes," the latest installment of the Artist Spotlight Stories series from YouTube Music. “I wasn't dreaming about stadiums, or Grammys. I was dreaming of my friends being like, 'That's very cool. I love that. You sounded great.' I just wanted to be that guy who sang and played guitar on YouTube.”



    Directed by YouTube Creator, filmmaker, and longtime friend Casey Neistat, "Shawn Mendes" looks back on Mendes’ journey from uploading covers to YouTube in his suburban-Toronto bedroom to performing on the world’s biggest stages as he gets ready to release his self-titled third album. Casey follows Shawn on the road and documents his rise to stardom through revealing interviews that showcase Shawn’s hard-working nature and youthful resilience.

    With 15.7 million fans subscribed to his official channel, the three-time Juno winner is currently one of the biggest musicians on the planet. He's racked up 2.2 billion views across YouTube in the past 12 months alone, with “Treat You Better” and “Stitches” both passing the billion-view mark — making him the youngest artist to have more than one video break nine digits. More recently, his 2018 anthem “In My Blood” charted on YouTube in over 15 countries and landed the singer three MTV VMA nominations.

    YouTube Music’s Artist Spotlight Stories are intimate and personal video portraits of artists who are pushing the boundaries of creativity and connecting with fans in unique and powerful ways on YouTube. Recent YouTube Spotlight Stories include Janelle Monáe: "A Revolution of Love," J Balvin: "Redefining Mainstream," G-Eazy: "These Things Happened," and Camila Cabello: "Made in Miami." The series is meant to shine a light on artist journeys and how they have leveraged YouTube to be successful, in hopes that their stories inspire others in the music community to do the same.


  • Gaming gets a new home on YouTube
    Cross-posted from the YouTube Creator Blog
    YouTube is where the world watches gaming. More than 200 million of you come to YouTube every single day to watch gaming videos and streams. That’s like the entire country of Brazil heading to YouTube daily. And that’s because of you, the community of gamers and creators who have turned YouTube into the gaming video platform it is today. From mobile gaming to strategy guides, Let’s Plays to Esports and charity live streams, you’ve created a place for everyone, from hard core to casual gamers.
    We’re always working to make the gaming experience on YouTube better. Over the past few years we’ve focused on building tools and experiences that the gaming community has been asking for. That’s why in 2015, we launched YouTube Gaming, a standalone app for gamers where we tested new features like Game Pages for better discoverability, Super Chat and Channel Memberships to help fans show support for their favorite creators, Dark Theme and even a new live streaming platform based on the gaming community’s feedback. The response to these features has been so positive that we brought them over from the YouTube Gaming app to the main YouTube experience. 

    Today, we’re launching a new Gaming destination to give gamers a home on YouTube! You can find the new YouTube Gaming destination at youtube.com/gaming.
    At the very top of the page you’ll see personalized gaming content based on what you like to watch. You’ll also see top live games and the latest gaming videos from your subscriptions, bringing the best of uploaded videos and live gaming to one destination. We’ve also built dedicated shelves for live streams and trending videos.

    Everyone has a favorite game. You can now find gaming videos from all over YouTube, related to that specific game on new game pages. These include popular videos, live streams, and other games from the same publisher or developer. With tens of thousands of different game pages, you’ll be able to find content no matter how big or small the game is.

    We want to do more to help our smaller creators grow on YouTube too, so we’ll be highlighting gaming creators who are “On The Rise” on the Gaming destination and in Trending. Each week we’ll showcase a new up and coming gaming creator to help more fans discover their content. This is launching in the U.S., and we’ll continue to roll this out to more countries in the future.

    We have a strong and vibrant audience on the YouTube Gaming app, but the amount of gamers we are able to reach is far bigger on YouTube. After all, YouTube is where more than 200 million gamers come to engage with your favorite games and creators every day, watching over 50 billion hours of gaming content in the last 12 months alone. That’s why, in March 2019, we’ll retire the YouTube Gaming app and focus all of our gaming efforts on YouTube where we can reach our entire gaming community.

    From creators like elrubiusOMG who has hit live gaming records, to Ninja, the fastest growing creator in YouTube’s history who helped usher in the era of Fortnite, or itsFunneh who became one of our biggest gaming creators by making us all laugh with Minecraft and Roblox videos, we thank you for building a strong gaming community on YouTube. We’re committed to helping gaming creators succeed and look forward to seeing how you all continue to shape the future of gaming.

    Posted by Christina Chen, Director of Product Management, who recently watched Warbringers: Azshara


  • New tools for parents and content for older kids in the YouTube Kids app
    We believe that no two families are the same -- and that their needs are ever-changing as they grow up. That’s why we are committed to building YouTube Kids in a way that offers kids the content they love and grown-ups the tools to customize the app as they see fit. Today we’re excited to launch two updates we think families will really enjoy: parent-approved content and a new experience for older kids.

    First, we’re following up on our April announcement and sharing that we’ve launched parent-approved content. This highly requested parental control allows parents to handpick every video and channel available to their child in the app. It is available today globally on Android and coming soon to iOS.

    For parents who want to enable this feature, open settings, go to the child’s profile and select “approved content only.” Now they’re ready to start picking videos for their kids.



    Parents can choose any video, channel or collection of channels they like by tapping the "+" button. Parents can also search for a specific creator or video. If parents choose to enable this mode, their kids will not be able to search for content on their own.

    What's more, YouTube Kids is growing up with our users. We have launched a new experience geared toward 8-12 year olds that includes additional new content, like popular music and gaming videos. If parents think their kids are ready, they can pick this "Older" version when setting up a new profile or updating an existing profile. The "Younger" version is the default content experience and will continue to have a wide selection of sing-alongs and age-appropriate learning videos. Parents can change between "Younger," "Older" and parent-approved content at any time. We've started to roll out the new older experience in the U.S. with plans to expand globally.




    We work hard to make videos in the app family friendly, but no system is perfect. It’s always possible that a parent may find something they don’t want their child to watch in the “Younger” or “Older” experiences. If this happens, we ask that parents block and flag the video for review by our team. This makes YouTube Kids better for everyone.

    As we continue to receive feedback from parents and turn that feedback into improvements to the YouTube Kids app, we hope that all families and kids can create the experience they want!

    Happy watching from our family to yours,

    James Beser, Product Director for YouTube Kids, recently viewed "Water Bottle Flip 2" from Dude Perfect


  • Tools to Take Charge of Your Digital Wellbeing
    At Google I/O in May, we introduced new tools that help people better understand their tech usage, focus on what matters most and disconnect when needed. Starting today, you can find all of the YouTube tools in one place, alongside your personal time watched profile. Our goal is to provide a better understanding of time spent on YouTube, so you can make informed decisions about how you want YouTube to best fit into your life.

    Here are a few tips and tricks to get you started toward building your own sense of digital wellbeing:

    Know how much you actually watch (new!): To give you a better understanding of how much you watch, we’ve built a profile that’s available in your account menu rolling out starting today. This profile tells you how long you’ve watched YouTube videos today, yesterday and over the past 7 days.


    Remind yourself to take a break: Once you know how much time you’re spending in the app, you may want to set a limit. It’s easy to lose track of time when you’re having fun, which is why we’ll help you set up a reminder to take a break. Just head over to your settings and pick the amount of YouTube time that’s right for you. Once you’ve hit that limit, a friendly reminder will pop up on your screen.



    Keep it to one notification a day: If you want more control over when you receive notifications from YouTube, you can bundle all of your YouTube push notifications into a single notification each day and set a specific time to receive your digest. Just go to your settings to choose when you’d like to receive your digest, and from then on you’ll only receive one notification per day.




    Disable notification sounds and vibrations: Resisting the urge to check your phone when it buzzes is really difficult, and this can make it hard to fall asleep. So we’ve recently made a change to send all notifications without sound and vibration between 10pm and 8am. You can enable sounds and vibrations, or customize the start and end time in your settings.



    We’re dedicated to making sure that you have the information you need to better understand how you use YouTube and develop your own sense of digital wellbeing. We hope these tips are a good start.


    Posted by: Brian Marquardt, Director of Product Management, who recently watched Take a Break: Backstreet Boys in Las Vegas


  • More VR in more places
    We love VR at YouTube because it’s a powerful way to see and experience the world. Have you ever wondered what it’s like in the ice caves of Antarctica? How about underneath the Victoria Falls or courtside at the NBA Finals? Virtual Reality lets you experience these moments as if you’re actually there. When you have questions about the world, it can transport you to where the answers are.

    During the last three years I’ve spent working on YouTube VR, I’ve loved seeing how our creators use this emerging technology to tell stories, share experiences, and make visible things that have previously been left unseen. With a lot of new things happening in VR today, I thought I’d take a moment to share with you a few of the things I’m most excited about: bringing our app to new platforms; adding new features and tools that make VR feel even more immersive; and exclusive new content that can bring you to more places.

    Experience YouTube VR on Samsung Gear VR, powered by Oculus
    We want everyone with a VR headset to be able to experience YouTube VR. It’s already available on Daydream View, HTC Vive and PlayStation VR. Starting today, we’re expanding access to millions of people with Gear VR headsets. You’ll be able to download the app from the Oculus Store for free starting this week.

    Share your VR experience with the YouTube community
    We believe that one of the best ways to experience VR is with other people. So today we’re introducing a new feature in the YouTube VR app that lets you watch and discuss videos with others in a communal, virtual space.

    This new feature can be accessed from the YouTube VR app by clicking on the “Watch Together” icon beneath the play controls from your Daydream View or Gear VR.



    Enjoy new, exclusive VR content
    YouTube VR is already home to more than 800,000 experiences in the virtual world, and this summer, we’ll bring you more exclusive experiences.

    If music is your thing, you’ll be able to tag along backstage with Portugal. The Man and Hayley Kiyoko as they prepare to go on stage, and get a behind-the-scenes look into the lives of some of our other favorite musicians through the VR180 Rockstar VR series.

    You’ll also be able to spend a day with global female leaders, including activist, entrepreneur, and Olympic bronze medalist in fencing, Ibtihaj Muhammad, the first Muslim-American woman to wear a hijab while competing for the U.S. in the Olympics on a new episode of our The Female Planet series.



    If action videos are more your speed, SoKrispyMedia puts you in the middle of a video game, where you can race to escape a digital world before a glitch traps you there forever.



    VR can take you anywhere, and YouTube VR can bring you to more places in the virtual world than anywhere else. I’ve never been more excited about the next places VR storytellers, explorers and the community will take us -- letting us experience them as if we’re actually there.

    Erin Teague, VR Product Lead, recently watched “After Solitary 360.”


  • Building a better news experience on YouTube, together
    The work of trusted journalistic organizations is as critical as ever, especially when it comes to seeking information about current events online.

    In March, the Google News Initiative (GNI) kicked off with the goal of helping journalism thrive in the digital age. Today, we’re announcing steps we’re taking with the GNI to support the future of news in online video, and product features we’ve been working on to improve the news experience on YouTube.

    Supporting journalism with technology that allows news to thrive
    We believe quality journalism requires sustainable revenue streams and that we have a responsibility to support innovation in products and funding for news.

    For example, in 2015 European publishers came to us to ask about how they could scale their video efforts, especially because maintaining video delivery infrastructure is costly. Working alongside them we launched Player for Publishers, a solution that enables news organizations to use YouTube’s video player to give viewers a world-class video experience across their own websites and mobile apps. Player for Publishers reduces costs and offers improved monetization for news organizations.

    Since then, we've expanded these efforts beyond Europe. Today, over 100 publishers in more than 25 countries use Player for Publishers.

    As part of the launch of GNI in March, we announced funding to support the future of news. Today we are committing $25M to a YouTube-specific investment:

    • Expertise. We’re establishing a working group with news organizations and experts from around the world to help us develop new product features, improve the news experience on YouTube, and tackle emerging challenges. News organizations including Vox Media, Jovem Pan, and India Today are early members of the working group. We’re looking forward to having more join as we convene the group in the coming weeks.
    • Innovation Funding. We will provide funding across approximately 20 global markets to support news organizations in building sustainable video operations. Provided on an application basis to news organizations of all types, these grants will enable our partners to build key capabilities, train staff on video best practices, enhance production facilities and develop formats optimized for online video.
    • Support. We’re significantly expanding our team focused on supporting news publishers. These specialists will be based around the world and support partners with training and best practices in formats, audience development, day-to-day platform operations, and sophisticated technical integrations.

    News organizations interested in more information about these efforts can sign up here.

    Making authoritative sources readily accessible
    Authoritativeness is essential to viewers, especially during fast-moving, breaking news events, so we’ve been investing in new product features to prominently surface authoritative sources:

    Providing more sources and context on breaking news
    After a breaking news event, it takes time to verify, produce and publish high-quality videos. Journalists often write articles first to break the news rather than produce videos. That’s why in the coming weeks in the U.S. we will start providing a short preview of news articles in search results on YouTube that link to the full article during the initial hours of a major news event, along with a reminder that breaking and developing news can rapidly change.



    Expanding Top News and Breaking News
    To make it easier to find quality news, our Top News shelf prominently highlights videos from news sources in search results (see the picture below on the left). And when a breaking news event happens, we want users to know about it. That’s why our Breaking News shelf highlights videos from news organizations about that event directly on the YouTube homepage (see the picture below on the right). Today, our Top News and Breaking News features are launched in 17 countries, including the U.S., U.K., France, Italy, Japan, India, Mexico, Brazil, South Africa, Nigeria and more. We will double that number in the coming months.





    Showcasing more local news, starting with the U.S.
    Many people want, value, and trust local news. And when a major event happens, local reporters are often the first on site to capture events as they unfold. We’ve begun testing features that surface local news in the YouTube app for TV screens across 25 media markets around the United States, making it easy to access local news in the living room--our fastest growing screen. So far, local news has seen strong engagement, and we will be expanding it to dozens more markets like Cincinnati, Las Vegas and Kansas City.



    Providing context to help people make their own decisions
    We also believe users should be able to choose and make their own judgments about the information they consume along with context to inform their judgments. That’s why we’re rolling out a few new features that we will continue to build upon:

    Giving users more sources of information on topical searches and videos
    Starting today, users will begin seeing information from third parties, including Wikipedia and Encyclopædia Britannica, alongside videos on a small number of well-established historical and scientific topics that have often been subject to misinformation, like the moon landing and the Oklahoma City Bombing.




    Investing in digital literacy education
    Along with the Google News Initiative and Google.org, we have teamed up with the Poynter Institute, Stanford University, Local Media Association, and the National Association for Media Literacy Education (NAMLE) to support MediaWise, a U.S.-based initiative designed to equip 1 million teens with digital literacy skills. Six incredible YouTube Creators, including John Green, Ingrid Nilsen, and Mark Watson, will be working with MediaWise to bring awareness to digital literacy and help educate teens.

    We remain committed to working with the journalism community to build a more sustainable video ecosystem for news organizations. We know there is a lot of work to do, but we’re eager to provide a better experience to users who come to YouTube every day to learn more about what is happening in the world from a diversity of sources.

    - Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer


  • VidCon 2018: Helping creators earn more money and build stronger communities
    I just stepped off the stage at VidCon, a conference created from scratch by Hank and John Green in 2010 that brings together fans, creators, and industry leaders to celebrate the power of online video. I talked about how over the last 13 years, YouTube has grown from an ambitious idea into a worldwide movement built on free expression and the power of openness.

    With more than 1.9 billion logged-in users who come to YouTube every month and localized versions stretching across 90 countries and 80 languages, we’re opening up the world to anyone with a cell phone and an internet connection.

    YouTube is a vibrant community where everyone has a voice. Every day, creators use their voice to entertain, spur action and bring about positive change. That’s why over the last year we’ve doubled down on building the products and tools that the creator community needs. Not only to thrive on YouTube, but to continue to develop the video platform of the future.

    The next big steps for creator monetization

    YouTube lets creators connect with their community and gives them the opportunity to earn money while doing what they love. Thanks to advertisers, creators around the world have been able to build businesses, creating an entirely new global economy that’s seen incredible growth. The number of creators earning five figures a year is up by 35 percent and the number of creators earning six figures is up by 40 percent. As in previous years, the vast majority of the revenue is coming from our advertising partners. We’ll continue investing here, but we also want to think beyond ads. Creators should have as many ways and opportunities to make money as possible.

    We’ve been working on new tools that not only help creators better engage with their fans, they also enable them to make money while doing it. This is an idea that really began last year with Super Chat, a product that allows fans to purchase messages that stand out within a live chat. We’ve seen tremendous success with Super Chat and have since expanded to Ticketing, Merchandise, Channel Memberships and more. We’re also bringing creators and brands together to form unique marketing partnerships via FameBit.

    Channel Memberships

    With Channel Memberships, viewers pay a monthly recurring fee of $4.99 to get unique badges, new emoji, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive livestreams, extra videos, or shout-outs. Channel Memberships have already been available for a select group of creators on YouTube as Sponsorships. We’ve seen a lot of creators find success with this new business model. So, we’ll soon be expanding this to eligible channels with more than 100,000 subscribers on YouTube under the new name Channel Memberships. We hope to bring it to even more creators in the coming months.

    Creators who have already been experimenting with this feature on YouTube have seen encouraging results. Since launching in January, comedy creator Mike Falzone more than tripled his YouTube revenue. And traveling duo Simon and Martina have built a closer-knit community and revamped a miniseries exclusively for their members, in more than 30 countries from Finland to the Philippines.




    Merchandise

    Merchandise has been a part of many creators’ businesses for a long time. We want to make it easier for more creators to sell merch directly from their channel. So we’ve built a product that allows them to do just that. From shirts with a logo to phone cases with a creator’s face, we’ve joined forces with Teespring so creators can choose from over 20 merchandise items to customize and sell via a shelf on their channel. This will be available to all eligible U.S.-based channels with over 10,000 subscribers starting today, and we plan to bring even more merchandising partners and creators in soon.

    Just take a look at Joshua Slice’s merchandise shelf. The creator of Lucas the Spider recently turned his hero character into a plushie selling over 60,000 furry friends and generating over $1 million in profit in just 18 days, according to Teespring.




    Introducing Premieres

    The engagement between fans and creators is at the heart of YouTube. We’re working on new ways to help creators strengthen those unique bonds. Livestreams have brought the YouTube community together during the biggest music, science, and gaming events. We’ve also built a Community Tab that allows creators to move beyond just video to build even deeper connections with fans through GIFs, pics, polls, and text. And we’ve started experimenting with our take on Stories, but designed specifically for YouTube creators—coming to all eligible creators with more than 10,000 subscribers later this year.

    Today, we’re introducing a new way for creators to upload content to YouTube called Premieres. With Premieres, creators will be able to debut pre-recorded videos as a live moment. When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content. When all fans show up to watch the premiere, they’ll be able to chat with each other (and with the creator!) in real time via live chat. It’s as if a creator’s entire community is in one theater together watching their latest upload.



    Premieres also unlocks new revenue streams. For the first time, creators can use Super Chat on traditional YouTube uploads and take advantage of Channel Memberships perks that were previously only available on Live videos.

    Premieres are starting to roll out to creators today and will be available broadly soon. If you want to experience one for yourself, check out some upcoming premieres from creators such as Leroy SanchezJacksFilmsJackson Bird, and Ari Fitz, with more Premieres coming from  Corridor Digital and Inanna Sarkis soon.

    YouTube creators are the heartbeat of our platform. That’s why we’re committed to building products that empower and support the creator community. We hope these tools help creators build a stronger community and earn more money while doing it, because when they succeed, the entire YouTube community thrives.

    Neal Mohan, Chief Product Officer, recently watched "Lucas the Spider - Plush Introduction."


  • YouTube Music and YouTube Premium launch in 17 countries: It’s all here
    The wait is over! Starting today, YouTube Music is available to everyone in the U.S, Australia, New Zealand, Mexico and South Korea* in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music they love and effortlessly discover new favorites.

    YouTube Music is a new music streaming service built on top of all the music on YouTube that you can’t find anywhere else - personalized and all simply organized in one new app and web player.

    Here’s how it all comes together:
    1. It’s ALL here. Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
    2. Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on the artists and songs you’ve played before, where you are and what you’re doing. Chilling at the beach? Need some motivation? The right music is right here, built just for you.
    3. Thousands of playlists across any genre, mood or activity. Try “A Dose of Sun” for brighter tunes on a cloudy day, “The Pop Hotlist” for the biggest hits around the world or “Distrito Latino” for Latin pop hits of the moment.
    4. Smart search so we’ll find the song, even if you can’t remember what it’s called. “That space-themed Spice Girls song in the desert.” Here you go. You can also search by lyrics (even if they’re wrong). It’s “Hold me closer, Tony Danza,” right?
    5. The hottest videos. We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features “Nervous” by Shawn Mendes, in the U.K, it’s “Drippy” by IAMDDB, and in France, it’s "Fais moi la passe" by JUL.
    6. Ad-free listening, downloads and more. Get YouTube Music Premium to listen ad-free, in the background and on-the-go with downloads. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to. For a limited time, get three months free of YouTube Music Premium here, ($9.99 per month after, $14.99 per month for a Family Plan)*.

    YouTube Premium also launches today
    Starting today, YouTube Premium (formerly YouTube Red) will be available in 17 countries, providing members with the benefits of Music Premium, plus ad-free, background, and downloads across all of YouTube. YouTube Premium members also get access to the full slate of YouTube Originals shows and movies including the hit series Cobra Kai, Impulse, F2 Finding Football and The Sidemen Show. For a limited time, get three months free of YouTube Premium here, ($11.99 per month after, $17.99 per month for a Family Plan)*.

    Current YouTube Red and Google Play Music members (including family plans) in the U.S., Australia, New Zealand, and Mexico will automatically receive access to YouTube Premium at their current price. Google Play Music subscribers in all other countries will automatically receive access to YouTube Music Premium at their current price as it becomes available there. Nothing is changing with Google Play Music - you'll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.



    Try YouTube Music and YouTube Premium
    Get the new YouTube Music from the Play Store and App Store today or check out the brand new web player at music.youtube.com. You can sign up for YouTube Premium at youtube.com/premium.

    *YouTube Music Premium is $9.99 per month and YouTube Premium is $11.99 per month for individual memberships in the U.S. Pricing and Family Plan availability varies by country. South Korea will only offer YouTube Premium at the current price of YouTube Red.



  • What are you #ProudToCreate?
    Our LGBTQ community has an extraordinary legacy of turning adversity into creativity and self expression. On YouTube, we’ve seen LGBTQ creators use their voices to share their stories, their art, their music, and their passions to help shift culture, increase visibility, and create change. We are so proud of the contributions you have made to the platform; you've helped make YouTube what it is today.

    Over the past few days, we’ve heard many questions around monetization and how ads are served against videos by LGBTQ creators. We know this has been both confusing and painful, and want you to know that we hear you. YouTube is an open platform and we support the free expression of creators with a wide range of views. But we don’t allow paid advertising that disparages people based on who they are and we remove ads that violate this basic principle.

    We also want to tell the world how proud we are of LGBTQ creators and our broader community. We hope you'll join us in celebrating everyone who’s #ProudToCreate a better future with their imagination, creativity, talent, and truth. From vogue to ballet, home videos to fine art, electropop to piano, Olympic ice skating to skateboarding, creative self-expression has proven to have the power to change the world.


    All of these creators use their art and expression to imagine a better future, and in doing so, help create one. Keep your eye out for even more stories on our YouTube Spotlight Channel, Twitter, and Instagram. What are you #ProudToCreate?

    Posted by Ariel, Devon, and Victor on behalf of YouTube’s LGBTQ Employee Resource Group


  • GOOOAL! Get ready for the 2018 FIFA World Cup™ on YouTube
    As the world eagerly awaits the 2018 FIFA World Cup in Russia, football fans are turning to YouTube to research and gear up for this summer’s tournament. In fact, global interest for the 2018 FIFA World Cup continues to grow, with search volume across Google and YouTube besting that of the Olympics, as well as other major sporting events.

    To better understand what football fans are watching on YouTube, we researched which national teams, players, and football-related videos were trending on the platform over the past year:

    Latin American teams and players lead the world in viewership
    YouTube users around the world spent the most time watching videos related to Latin American teams. When it comes to watch time in 2017, the top five most popular national teams consist of Argentina, Brazil, Peru, Portugal, and Mexico.

    Below are the most popular 2018 FIFA World Cup teams in each of the world’s countries (by the watch time each team received in that country in 2017):



    Videos of superstar football players, including Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all had an 80 percent increase in watch time last year (versus the year prior).



    Match recaps, game highlights and trick shots scored high with soccer fans
    When it comes to football-related content on YouTube, match recaps, game highlights and trick shots proved popular. Over the past two years, the amount of time people spent watching match recaps on YouTube has more than doubled, and since the last FIFA World Cup, watch time for soccer game highlights has grown by 9x, while watch time for soccer-related trick shots has gone up by 50 percent in the last year.

    On YouTube, football fans don’t just watch, they participate
    People are also turning to YouTube to improve their own soccer skills, with watch time of “Drills and Skills” videos increasing 6x since 2014. Check out some popular soccer tutorials here:


    How to watch your favorite 2018 FIFA World Cup moments this summer

    Miss a game? Can’t get enough of the action? On YouTube globally, you can catch up on your favorite 2018 FIFA World Cup moments with select video highlights from official FIFA broadcasters in more than 80 countries around the world, including from Telemundo in the U.S., the BBC in the U.K., ARD Sportschau in Germany, NHK in Japan, Kwese in Nigeria and across Africa, Televisa in Mexico, Latina Televisión in Peru, and more. In the U.S., you’ll be able to watch all games live in markets where YouTube TV is available, with the additional option of using the YouTube TV cloud DVR feature to record matches you can’t catch in the moment.

    The excitement doesn’t end on the pitch. There are hundreds of YouTube channels that will take you beyond the games for the complete 2018 FIFA World Cup experience, with live shows, training footage, interviews, banter and match analysis. The official FIFA channel will share content from around the tournament and keep users up-to-date with the latest news. A number of channels will have regular original and exclusive content including the FA with daily content from the English national football team, Germany’s DFB Die Mannschaft will report from the training camp as well as the team’s base camp, and FC Barcelona will even host interviews with Barça World Cup legends.

    Join us in the countdown to the official kickoff …

    Posted by Team YouTube


  • Royal Wedding 2018: Livestreaming to romantics everywhere

    On Saturday, people from all over the world watched the wedding of Britain's Prince Harry and Meghan Markle. The new Duke and Duchess of Sussex wowed their global audience with sweet moments, all-star guests, and some funny faces along the way. So that people everywhere could join together to watch this royal union, the live stream of this landmark wedding was available to view on The Royal Family Channel.

    And wow, did people tune in!

    Incredibly, the Royal Wedding livestream was viewed 11.2 million times while live. At peak viewership, there were 1.29 million people watching simultaneously as Harry and Meghan exchanged vows, making this the fifth most popular event ever streamed on YouTube. And the total views from May 19, 2018, to date reached 32 million as people from every continent tuned in to see the ceremony, procession, video highlights and the married couple’s first kiss.

    Viewership was the highest in the U.K. and the U.S., but people everywhere were donning fascinators and getting in the wedding spirit. The top five countries viewing the live event online were:

    1. United Kingdom
    2. United States
    3. Germany
    4. Russia
    5. Australia
    And for those who missed it but would still like a peek at this next chapter of royal history, you can see the video highlights available on The Royal Family Channel.


  • YouTube Music starts rolling out today: 6 reasons you're gonna like it
    Last week we announced the new YouTube Music. Today, we’re excited to start rolling out early access of the new YouTube Music in the U.S., Mexico, Australia, New Zealand and South Korea. To be the first to know when it’s available for you, head to music.youtube.com/coming-soon.
    Here are six reasons we think you’re gonna like it:
    1. It’s ALL here. Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
    2. Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on what you’ve played before, where you are and what you’re doing. At the gym workin’ on that fitness? Escaping during your commute? The right music is right here, built just for you.
    3. Thousands of playlists across any genre, mood or activity. Try “Blogged 50” to discover new music or “Indie Under Pressure” to get the heart rate going.
    4. Smart search so we’ll find the song, even if you can’t remember what it’s called. “That rap song with flute”? We got you. You can also search by lyrics (even if they’re wrong). It’s “Starbucks lovers,” right?
    5. The hottest videos. We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features Anderson.Paak, Jessie Reyez, and G-Eazy.
    6. No internet? No problem. Paid members can download music and listen ad-free and in the background. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.



    To the Google Play Music users out there, nothing will change - you’ll still be able to access and add to all of your purchased music, uploads and playlists in Google Play Music just like always. For additional information on what we announced last week, be sure to check out our blog.

    We can’t wait for music fans across the globe to get their hands on YouTube Music! If you’re interested in learning more and getting access, head to music.youtube.com/coming-soon.

    Elias Roman, Product Manager, YouTube Music, recently played "Miranda Lambert - Little Red Wagon."


  • Watch Prince Harry and Meghan Markle tie the knot this Saturday
    Cross-posted from the Official Google Blog

    Tomorrow people from all over the world will tune in to watch the wedding of Britain's Prince Harry and Meghan Markle.

    To give people everywhere a chance to join together and celebrate this royal union, on Saturday, May 19, the ceremony will be live streamed on the Royal Family's official YouTube channel.

     The live stream will follow the wedding procession, marriage ceremony at Windsor Castle, and wedding day happenings along the way. Afterwards, the footage will be reshown so that people can enjoy this wonderful event no matter their location or time zone.

    Whether you’re from Blighty or anywhere else on the globe, all eyes will be on St. George’s Chapel in Windsor Castle this Saturday to see this next chapter of royal history.


  • YouTube Shines a light on next generation of superstars with Artist on the Rise program
    Colombian-Canadian singer-songwriter Jessie Reyez debuts as first YouTube Artist on the Rise

    Many fans can tell you about the first time they heard an incredible new song or watched a groundbreaking video from a musical newcomer. Some of the most memorable moments with artists happen early. That’s why we aimed to capture those moments with last year’s launch of Artist on the Rise on YouTube’s Trending tab, which spotlights three songs from emerging artists every week.

    To support and help more artists get discovered at every phase of their career, today we’re expanding the Trending tab feature with the launch of a new monthly program called Artist on the Rise.

    The program will promote a diverse lineup of music’s most important new voices across all genres, connecting them with fans worldwide through in-product promotion and programming, out-of-home, social and fan events at YouTube Spaces. The Artist on the Rise Trending tab will also continue to feature three songs a week from emerging artists that are making a significant impact on YouTube.

    The program’s first Artist on the Rise is Jessie Reyez, a 27-year-old Colombian-Canadian singer-songwriter signed to Island / FMLY and known for her smoky voice, outspoken lyrics and soulful R&B hooks. She's grown from an aspiring artist covering hits like Adele's "Hello," to become a star in her own right, receiving the Juno Award for Breakthrough Artist of the year and partnering with Calvin Harris on the track "Hard to Love." In true YouTube fashion, she's cultivated a loyal fanbase over the years, racking up 22.6 million views for her breakout hit "Figures." 2018 will be a huge year for Jessie – if you don't know her now, you will soon.

    To check out more from Jessie Reyez, head to her story on the YouTube for Artists blog and stay tuned on the Artist blog and @YouTubeMusic’s socials for future updates on YouTube's Artist on the Rise program.

    -- YouTube Music